If you want to take your business to the next level, growth marketing is an essential strategy worth consideration. Growth marketing is a data-driven approach that focuses on acquiring and retaining customers through experimentation and continuous optimization.
In this article, we'll discuss several growth marketing ideas that you can use to boost your…
As a marketer, you are always looking for ways to grow your business and achieve your growth marketing goals — or at least you should be. You’re likely already familiar with the content conversion funnel , but if not, there are multiple steps along the process you may be focusing on strengthening. In its…
A brand can use media to boost its credibility, if done strategically. Since consumers value working with brands that they know and trust, producing and releasing on-target content is an essential part of reaching potential customers. The question is — what type of content should you promote? What is going to get people to stop…
The golden age of copywriting may very well have occurred in the 1960’s, when scotch-fueled, skinny-tied mad men labored for hours over a typewriter in order to craft the perfect five-word slogan. At the dawn of the online era, copywriting’s persuasive and artful virtues were cast aside in favor of keyword stuffing and web scraping,…
Admit it or not, shopping on an e-commerce website saves you a lot of time and effort. What could be more fun than receiving an item on hand within days while sitting at home? But for some people, it might be hard to find the best websites to shop for products. So, in this article,…
Search engine optimization (SEO) is one of the most important tools businesses should utilize in our modern world. SEO-friendly webpages are more likely to be clicked on in a Google search because they contain keywords. Keywords are what search engines use to produce results. If you want your business to pop up on the first…
Retail eCommerce sales have been booming the past few years and completely blew up due to the COVID-19 pandemic. Online eCommerce sales reached $4,280 billion in 2020 alone, as the statistic suggests:
(Source)
This means that creating an eCommerce site for your brick-and-mortar store - or even a store that operates only online - should be…
Entrepreneurs are primary contributors to the overall GDP of a nation. Their creative exploits are what make them different from the rest of the people. While most of the population gets stuck in the rat race of the job market, entrepreneurs plan to build their own companies and change the world.
But what exactly defines a…
Keeping your audience engaged and interested — especially while presenting — is a struggle as old as time. You can jazz up your presentations with interesting graphics or videos, but that's often not enough to maintain the attention of your audience. You'll need stories to truly draw your audience in and keep them captivated. This…
Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. However, there are some key differences between the two strategies that content creators must take into account. To get both types of content to align, you need to recognize how they are different and how that…
Technology continues to make marketing easier and better for businesses. Entrepreneurs and marketers can now reach out to their target audience on various platforms through marketing videos.
But don't just jump into making marketing videos without doing any research first. Your videos will be more successful if you first determine the types of marketing videos…
The purpose of search engine optimization (SEO) is to improve your rankings within the search engine results pages (SERPs) to drive more traffic to your website. To achieve this goal, you need to ensure Google’s crawlers know each of the pages in your domain exist. Unfortunately, having a website isn’t enough. You have to grab…
