One of the most important aspects of running a business is creating a brand and making your brand awareness among the audience. It directly impacts how many clients and customers join the company’s base. It is not a small thing, and neither are brands made overnight. But steady progress in the right direction brings out…

Do you feel like too many people leave your site without ever really doing anything there? Would you like more of your content readers to become your subscribers or even return readers? If so, content engagement is what you need to measure and improve then. What is Content Engagement? Content engagement is any form of action a user…

We all have a tendency to follow the latest trend and leave the old behind; especially those of us that run a business. However, this does not always make good business sense. Of course, you want to stay up to date to take advantage of the latest innovations. In fact, it’s absolutely vital to do so. If…

The demand for high-quality content is increasing among readers and that’s why content marketers are looking at the best ways to deliver what their readers want. With demand increasing, the range of the top content marketing tools in 2020 also has expanded significantly. You will find scores of content marketing tools in every conceivable type –…

What makes a brick and mortar special? Hundreds of millions of people across the world do most if not all of their shopping via the internet. More often than not online outlets like eBay, Amazon, and Overstock just offer more for less, which is really all the average consumers cares about. However there’s still nothing the…

Today, millennials are growing into more prominent roles in companies across the globe, and with them, they’re bringing media consumption habits that are transforming the way we communicate and do business. To put it simply - it’s all on the phone. Millennials came of age with a smart phone in their pocket. They carry their TV,…

The relationship between Bitcoin and blockchain technology is obvious for anyone who has already read up on either subject or even owns Bitcoin. This most renowned cryptocurrency is stored in wallets such as the Luno Bitcoin Wallet and when a payment is made, the transaction from the wallet to an exchange or another person is…

What does it take to transcend from being a good project manager to a great and outstanding one? The answer isn’t simple. Today’s professional world requires project managers to wear many hats, shifting between the everyday functions of managing a team to planning and defining the scope of every project. Because of this, the project management…

Since the fields of content marketing, digital marketing, social media campaigning, and advertisements appeared at the advent of mass online media, the evolution of these marketing mechanisms has been non-stop. As such, it can be difficult for a person entering this sphere for the first time to catch up on that history – the mistakes made…

A perfectly designed piece of written content must be accompanied by perfectly selected images. But if you have no experience sourcing images, I know exactly what you are feeling in terms of the hesitancy and worry about whether your actions violate copyright restrictions or not. From this article you can expect… To go over some startling statistics…

Five years ago, nobody would’ve guessed a non-psychoactive supplement would win the cannabis market. Through 2025, the cannabidiol market is expected to grow by nearly 40% per year - 5 percentage points faster than the wider cannabis market over the same span. By breaking through as the first federally legal cannabis product, however, CBD is doing…

The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confused with one another given that they all seek to leverage the advancements in digital technology. And while there are clear differences and similarities between each, the lines are often blurred, complicated by interpretations. Let’s examine these further. WHAT WE ALL AGREE ON All…