I have a secret.
Email unsubscribes are good for your business. They’re healthy for your list and a sign that you’re doing things right.
It seems counter-intuitive. Many marketers are trained to focus on the number of email subscribers as a golden metric; the higher the number of subscribers the better.
If you’re a director of marketing, don’t…
There are some essential elements of a modern website without which even the best site will not be effective. And efficiency is the most important thing!
Perhaps, each designer has its own design plan when it comes to the next project, but still, all of them are united by one general list of major elements that…
Looking for a way to showcase content without coming across as a self-important marketer? Instagram can be the answer you were looking for. Instagram content creates a vivid and memorable visual experience. It can stay with viewers longer than a simple blog post.
Instagram has over 1 billion users, of which 500 million are active every…
Content marketing has been under the influence of Internet of Things in ways beyond our imagination. The IoT technology or Internet of Things is a network of things which can communicate data to an audience without human involvement, such as smart appliances, electronics, and machines. This technology has taken the world by storm because the…
There is no any doubt that social media is now an integral part of our daily lives.
As the use of social media is witnessing exponential growth, so is the number of companies using social media platforms to bolster the growth of their brands and services.
But the issue is not as simple as it appears.
Your target…
Whether you like it or not, customer feedback is an essential part of improving your business. Feedback can be both positive and negative. Without it, you won’t know where the weak points in your product management process lie or which parts are already doing well. This feedback can come from a variety of sources such…
Although video gets all of the attention, there is still a huge market for copywriting for a reason. Copywriting sells merchandise. It does this through connecting with human visitors directly and through SEO that builds visibility online.
Connecting people with your brand is something that is becoming increasingly important. Of course copywriting is only one method…
Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by 2023. Projections in the US also estimate that by 2030, 40% of the apparel and footwear market sales will happen online.
Apparel brands who decide…
Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging.
If you’re not new to this, you probably already have some strategies for attracting wider audiences and spreading the word about your business.
Even if you have the experience, you shouldn’t…
To survive in the competitive market of today, companies are in constant search for new and advanced technologies that help innovate, research, and deliver capacities faster. For that, they need to embrace an approach which is not only helpful in effective delivery but also bridges the gap between development and operations, resulting in faster results.
Their…
Marketing and finance are the two big global career path superstars, offering some fabulous career options, and excellent remuneration. The choice isn’t at all easy, particularly if you like both options.
Fortunately, the basic career paths for both marketing and finance are easy to define and follow. Both offer valuable qualifications and opportunities which can…
Have you ever wondered why one brand catches your attention over another although both of them are offering the same product? The truth is each brand has a different story to tell and how well it tells that story is what makes or breaks it. Simply spending money on billboard advertisements will not get you…
