How to Use Instagram as a Weapon in Your Content Promotion Strategy
Looking for a way to showcase content without coming across as a self-important marketer? Instagram can be the answer you were looking for. Instagram content creates a vivid and memorable visual experience. It can stay with viewers longer than a simple blog post.
Instagram has over 1 billion users, of which 500 million are active every month. That makes it the world’s third largest social network, behind only Facebook and YouTube. What’s more, over 70% of Instagrammers are under 35 years of age, making the network perfect for brands and marketers targeting younger audiences.
You too can use Instagram as a powerful promotional tool. You can and should add it to your content strategy. But to see results, you need to use it the right way. Here’s how to get started.
Turn Boring Content into Exciting Stories
In the age of short attention spans, the format of your content can make a big difference. People tend to respond better to visual content because it activates more parts of the brain. And Instagram is the perfect network for bringing your visual content into focus.
One of the best ways to do this is through Instagram Stories. Instagram Stories are addictive because viewers don’t know what to expect next. It plays on their curiosity and makes them want to learn more.
Stories offer you a versatile content format which you can use to create announcements, highlights, countdowns, new posts, and contests, among others. Creating an Instagram story is easy and doesn’t take long.
Instagram’s popular video channel offers you an exciting platform for promoting content. Short and simple videos with a homemade feel are attracting a lot of attention these days. They feel intimate and connect with audiences right from the start.
Whether you create video content from scratch on Instagram or use it to revisit and reinterpret existing content, Instagram videos are a wonderful way to attract attention. The best part is that they are easy to create.
All you need is a phone with a good camera and a bit of creativity. Forget about professional production crews – you don’t need them on Instagram.
Use Sponsored Posts
If you’re tired of running social media ads, Instagram sponsored posts can offer you a fresh breath of air. Sponsored posts stand out and help you use visuals to create powerful emotions. Even though they’re sponsored, they offer a more genuine approach to connecting with people than selling to them. And it works because most consumer purchase decisions are subconscious and strongly influenced by emotion.
Find Instagram Ambassadors to Promote Your Content
One of the best ways to promote your content online in a natural and persuasive way is through Instagram influencers. Influencers are popular users with large followings. Their posts generate a lot of attention.
Focus on micro influencers. If you’re already active on Instagram, you can recruit them from among the ranks of those who like and share your posts and comment on them. If you’re selling t-shirts, for example, influencers can pose wearing your shirts and use branded hashtags, generating a lot of attention for your brand in the process.
Using influencers to promote your content may be a bit more expensive than other strategies. But it can drive massive amounts of traffic to your site and improve brand perception, something you can’t easily achieve with other strategies.
Over to You
Whether you plan on starting a t-shirt business or have some other project in mind, Instagram can help you promote your content.
A t-shirt business is one of the most interesting ways to get an online business going, and it works great with Instagram.
Whether you’re printing custom shirts or focusing on specific designs and themes, Instagram’s the perfect network for promoting your content in a visually-stimulating way.