As more marketers are using Inbound Marketing to shape their digital strategies, it’s important all inbound elements are used to get more engagement, leads, and sales. Inbound marketing strategies can still succeed with isolated channels, but we’ve got the evidence to show why you need a holistic approach.
What is Inbound Marketing?
Inbound Marketing is a…
Although marketing has a very clear and precise set of goals that have not changed for ages, the methods through which these goals are achieved changed immensely from the time the people first started making comprehensive marketing strategies. Those changes were sometimes very interesting, rapid, and influential. One of the latest trends in this line…
Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there's always the risk he or she will call and call and never take a hint.
Too many companies are sending emails like the creeps who keep calling even after…
It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns.
Many social network have built in analytics tools, but if you’re looking to include more complex data-points, it may be appropriate to…
