Growth marketing isn’t a single action or activity. You can’t identify your target market, create some growth goals, and call it a day. Nor can you focus on a single area, like digital marketing or customer acquisition. Growth marketing is a comprehensive, multi-faceted approach to promoting a brand. It creates a growth plan that integrates the…

The marketing world can feel like a convoluted and complicated place. It has many niches and can take on many different forms. This has led to a lot of confusion when it comes to modern marketing terms. What’s the difference between product marketing and growth marketing? What about digital marketing vs traditional marketing? Content marketing and…

Growth marketing is a comprehensive approach to marketing. Unlike traditional marketing, which starts with a company and its offerings, growth marketing begins with the customer. It uses data-driven decision-making to decide how a company’s products and services can meet its target audience’s needs. Growth marketing isn’t a short-term play. That’s growth hacking, and while it may…

Once you have the people in place and you’ve established your brand and developed your offerings, it’s time to market them to the world. The challenge comes from choosing the right way to do so. Digital marketing has given every business, great and small, the ability to market itself to a global audience. At this…

Creating an effective marketing campaign can feel overwhelming. There is an endless variety of traditional marketing and digital marketing options to choose from.  Figuring out which ones can help your business and then weaving them into an effective plan is difficult — especially if you don’t have something to guide you. That’s where a growth…

The marketing world has gone through an epic evolution in recent decades. Technology has opened up a massive field of new opportunities. From social media to search engines, digital marketing has revolutionized how marketers reach consumers with their messages. While this has had a positive effect in general, it has also caused a lot of…

We all know that Google is constantly making updates to its search algorithm. In 2022, there were 10 significant updates added to the list of Google Search ranking updates. One of the most significant changes was the introduction of Google E-E-A-T in Google's search quality rating guidelines.  Most marketing teams and content creators…