Early in my career I promised a client I could tell them exactly which pages, channels, and messages were driving revenue. I was half-guessing and they could tell. That embarrassment sent me deep into every analytics platform I could get my hands on. What I found was that most of them looked great in a demo…

Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page creators and editors…

SEO is important in every modern field including healthcare. But that doesn’t mean it’s easy. Quite the opposite, in fact. The online healthcare industry can be brutal. Competition is fierce, and major healthcare providers like the Mayo Clinic, Johns Hopkins, or government organizations like the CDC typically win that coveted #1 spot in the SERPs. …

Everyone and their mother is aware of the marketing concepts of “SEO” and “organic traffic.” These are terms that refer to optimizing the flow of certain kinds of traffic that come to websites from search engines. But what does search engine optimization actually mean? What is it that makes the organic traffic that comes from SEO…

The inbound marketing formula is relatively easy to articulate for B2B and B2C non-ecommerce companies. However, defining a good inbound marketing strategy for ecommerce companies isn’t quite so easy. Would inbound marketing work for large ecommerce sites like Zappos, Newegg, and Target? How about niche ecommerce sites that only sell a few products to a…

We understand how daunting it can be to find the best influencers for your brand. That’s why we have created this list of top 100 digital marketing influencers to follow. You can check out our top marketing publications list for other influential people in marketing. However, this is a pretty detailed list of the best…

Last quarter you shipped content, ran paid, maybe even landed a decent press mention… and somehow you’re still not showing up where buyers decide. You’re not in the top 3 for the category terms. You’re not the brand AI tools recommend. Your competitor’s “comparison page” is outranking your product page. And you’re getting the same…

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or the other. Identifying who your competitors are…

Organic traffic has always been unpredictable, especially when it comes from Google search. A single Google algorithm update can throw things off, and as in the case of Google’s Helpful Content Update, sometimes it can create entirely new marketing landscapes.  If you’ve seen a drop in organic traffic in the latest year or two and…

As president of the leading growth marketing agency Relevance, I've had a front-row seat to watch the potential of artificial intelligence play out. It’s still a bit shocking how quickly AI tools have developed, and yet, here we are. We’re already at the point where they can positively transform daily workflows and boost productivity across all…