We understand how daunting it can be to find the best influencers for your brand. That’s why we have created this list of top 100 digital marketing influencers to follow. You can check out our top marketing publications list for other influential people in marketing. However, this is a pretty detailed list of the best influencers most likely to sway consumer minds in 2022.
Influencer marketing has been growing in popularity at a steady pace over the past few years. Growth marketing research has proven that today’s consumers trust the opinion of top influencers readily over leading celebrities when making buying decisions.
Here are 100 of the most influential names in digital marketing to follow in 2022.
1. Erik Huberman
Erik Huberman is the founder and CEO of Hawke Media, one of the fastest-growing marketing consultancies in the United States. As a serial entrepreneur and marketing expert, Erik is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. He is the recipient of numerous honors and awards including Forbes “30 Under 30,” CSQ “40 Under 40,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.”
2. Jason Hennessey
Jason Hennessey is an internationally-recognized SEO expert, speaker, and business executive. As CEO and Founder of Hennessey Digital, Jason leads a team of 100+ digital marketing experts, growing a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020. He is also the author of “Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases.” His ethos of “educate and empower” has earned him a reputation for excellence in search marketing in the legal industry.
3. Michael Brenner
Michael Brenner is one of the most reputed and globally-in-demand keynote speakers that is surrounded himself with a nice network of motivational speakers. He has also penned “The Content Formula” and is the CEO of Marketing Insider Group. Michael has excelled early in his career as a marketer in creating sales and marketing strategies for global brands like SAP and Nielsen, as well as for thriving startups. He specialized in executing content marketing programs for various industries. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.
4. Ann Handley
Ann Handley has been creating and managing digital content for many years now with the intent of building relationships for organizations and individuals. She is the author of the Wall Street Journal bestseller, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.” She is also the co-author of “Content Rules,” one of the best-selling books on content marketing. At present, Ann is the Chief Content Officer of Marketing Profs, a highly ranked LinkedIn Influencer, a keynote speaker, an acclaimed writer and a mother.
5. John Hall
John Hall is a keynote speaker and author. As a top sales motivational speaker, John gets numerous invitations to speak at leading sales and social media platforms across the world. He is also a busy and in-demand motivational speaker and offers his motivational skills to numerous organizations across diverse business sectors. John has penned the best-seller “Top of Mind,” published by McGraw-Hill. He was honored with the EY Entrepreneur of the Year Award for Best Emerging Company and was recognized as one of the Top 100 Visionaries of Business Journal. John finds mention in many leading publications as a top influencer, leader, and speaker. His weekly columns for Forbes and Inc. are extremely popular among readers. He has contributed to and continues to write for more than 50 online publications, including Inc., Harvard Business Review, Fortune, Fast Company, and Mashable.
6. Danny Brown
Four-time author and co-author Danny Brown may be best known for his book “The Parables of Business.” Danny has consulted for companies like BlackBerry, British Telecom, and Microsoft Canada but shares his time and expertise with businesses of all sizes. He is also a notable speaker on the business world, having spoken at TEDx, New Media Expo, and many other small business conferences and events. His list of accomplishments is quite extensive, and he has been featured in over 10 business-related publications.
7. Rand Fishkin
Another big name in digital marketing, Rand Fishkin is a household name in the SEO industry. He is the founder and former CEO of Moz.com and hosts Whiteboard Friday, his highly acclaimed blog which can be found on the site. Rand has also written several influential books on the realm of digital marketing, including “Art of SEO and Inbound Marketing & SEO.”
8. Neil Patel
Neil Patel, co-founder of KISSmetric, Crazy Egg, and Hello Bar enjoys enormous following on his blog, Quicksprout. With over 1M followers on Facebook alone, the popularity of his content is without question. On Quicksprout, the discriminating user will find many helpful and easy to understand tutorials and guides on digital marketing. Patel himself has consulted for many big name companies like Amazon, General Motors, and NBC, just to name a few. Small wonder that The Wall Street Journal calls him a top influencer on the web.
9. Jay Baer
Jay Baer is acknowledged as one of the most inspirational marketing and customer service keynote speakers in the world with a flair for technology. He shows how to make use of technology to achieve marketing goals and boost customer service. Jay has delivered hundreds of humorous and insightful presentations as a Certified Speaking Professional (CSP). The famous business strategist also hosts events as an emcee. Jay has authored five books and has made it to the best-seller list of New York Times. He is the advisor to more than 700 companies including the top ones in the Fortune 500 list. Jay has also founded more than five multi-million dollars, which all started from scratch. He is the host of Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards.
10. Danny Sullivan
Danny Sullivan is a renowned and experienced hand in the world of marketing. His career in the marketing world dates back as far as 1986. He currently works as Google’s public liaison for search and is the former publisher for Marketing Land and former producer for SMX: Search Marketing Expo conference series.
11. Juntae DeLane
Juntae DeLane is a digital branding expert. He is the founder of Digital Branding Institute and is also the Senior Digital Brand Manager for the University of Southern California. Juntae plays a key role at Digital Delane as principal consultant. He is a much in-demand speaker and travels around the country on speaking assignments for top corporate houses propagating the practice of digital branding. Juntae is the brains behind premier digital branding blog. He also manages the “The Digital Branding Lab” podcast.
12. Avinash Kaushik
Known by the moniker of Digital Marketing Evangelist, Avinash Kaushik has an extensive list of successes under his belt in the world of marketing. He is the bestselling author of “Web Analytics 2.0” and “Web Analytics: An Hour a Day,” and sits on the board of Advisors for several universities, including the University of California Irvine and the University of Toronto. The content of his regularly updated blog showcases his expertise in appealing to marketers and his ability to influence platforms to compete with and even outperform their competitors. Among his many honors he has most recently received Most Influential Industry Contributor from the Web Analytics Association in 2011.
13. Scott Stratten
Scott Stratten is the President and co-owner of Un-Marketing, and an expert in social and viral marketing. Scott has consulted for many big name companies, including PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft, and many more. He has been named among the Top 5 Social Media Influencers in the world by Forbes.com. Scott has also co-authored four bestsellers, along with his wife and co-owner, Alison Stratten.
14. Mark Schaefer
Mark Schaefer is the director of Schaefer Marketing SolutMark and Schaefer Marketing Solutions. With over 28 years of experience in global sales and marketing, Mark is a much sought-after consultant. He holds advanced degrees in business and applied behavioral sciences. He is also an award-winning business writer, with nine books to his name. He holds seven international patents for new product ideas with Fortune 100 companies. Mark also teaches at the Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.
15. Peter Shankman
Peter Shankman has a wide list of achievements as an author, entrepreneur, and corporate keynote speaker. He may be best known for founding Help A Reporter Out (HARO). HARO is currently the largest free source repository in the world. Peter is also the founder of ShankMinds: Breakthrough, an online community for business professionals from around the world who come together to give and receive advice and increase their business.
16. Joe Pulizzi
Joe Pulizzi is the founder of CMI, a Content Marketing Institute, as well as a speaker, podcaster, and author of the bestseller “Content Inc.” CMI focuses on content marketing and provides useful tools and resources designed to educate those who are new to the world of Marketing. This company was recognized in 2014 as the quickest growing business media company by Inc. Magazine. He is also the founder of The Tilt and co-founder of Creator Economy Expo, both of which focus on content entrepreneurship.
17. Barry Schwartz
Barry Schwartz is the editor of the enormously prevalent and award-winning Seroundtable.com, as well as the news editor of search engine land, another popular site for the market savvy. Barry seems to have a knack for keeping up with Google algorithm updates, which he blogs about from his Search Engine Roundtable Blog.
18. Seth Godin
Seth Godin is a much-acclaimed author with many best sellers to his credit. The entrepreneur has been acknowledged as an agent of change. Godin has authored 10 books that have been bestsellers around the world. He is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings. Seth was founder and CEO of Yoyodyne, a leading interactive direct marketing company, which Yahoo! acquired in late 1998. He is an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.
19. Lee Odden
Lee Odden is a consultant and a huge fan of integrated marketing and PR. He is the author of the famous book “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” Lee is a renowned public speaker as well and has spoken at key events all over the world from New York to London to Hong Kong to Moscow. He is the CEO at TopRank Online Marketing, which offers digital marketing consultancy to leading companies such as Dell, StrongView, McKesson, and LinkedIn. He has found mention in the Wall Street Journal, The Economist, and the New York Times for his digital marketing expertise.
20. Renee Blodgett
Renee Blodgett is CEO and Founder of Magic Sauce Media. It is a consultancy involved in branding, social media, marketing, PR and corporate communications. Renee has worked with many leading global companies around the world on their product and corporate business, social media and marketing strategies. She has also worked with large-sized technology companies in the B2B and B2C space and with start-ups from 11 countries. She assists companies who already have a presence in the states and those needing one.
21. Christopher Penn
Christopher Penn, the co-founder and chief data scientist at Trust Insights, is a highly acclaimed digital marketer and strategist. With his immense and unmatched expertise in digital marketing and marketing technology, this highly recognized thought leader, author and speaker has steered numerous companies to the pinnacle of success. The 2019 IBM Champion in IBM Analytics is also the co-founder of the innovative PodCamp Conference. He also co-hosts the popular marketing podcast, Marketing Over Coffee. As a renowned keynote speaker, Penn is in huge demand across the globe at premier digital marketing conferences. Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional.
22. Ian Cleary
Ian Cleary is the founder of RazorSocial, an award winning marketing tech blog. He has extensive experience in the tech and social media industries, spanning more than 15 years. He currently works with clients worldwide on marketing consultancy and training programs focused on content marketing and building relationships. RazorSocial also runs a popular blog geared toward both the tech and social aspects of the marketing industry.
23. Brian Halligan
Brian Halligan is the CEO and co-founder of Hubspot, which provides software, resources, and services to help startup companies grow and increase their market presence. Brain has co-authored several books in the marketing field, including “Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online.” He was awarded the New England award at Ernst & Young Entrepreneur of the Year in 2011.
24. Christoph Trappe
The Authentic Storyteller is the name that Christoph Trappe is globally known as. He is a career storyteller, a global keynote speaker, avid blogger and author, helping hospitals across the United States share their authentic stories. He was named by the IMA as Internet Marketer of the Year in 2015. The content marketing expert is a popular face at global conferences and is acknowledged as one of the top 100 most influential content marketers. Christoph is a member of the Internet Marketing Association’s Executive International Council. At Voxpopme, he and his team are advisors to companies across the United States. The team works closely with clients to help them implement content strategies.
25. Aleyda Solis
Aleyda Solis is a global SEO consultant, providing services through her company Orainti. Forbes listed her as one of the top 10 Digital Marketing specialists to follow in 2015, and she was one of Entrepreneurs 50 Online Marketing Influencers to Follow in 2016. Her career has seen her working for companies in the United States, Central America, and Europe with her company Orainti.
26. Mitch Joel
Mitch is one of the best-known and highly influential technology and innovation experts. He has the ability to inspire audiences to try new technologies and can ensure better customer engagement with his unique strategies. The Marketing Magazine calls him the Rock Star of Digital Marketing and one of the leading digital visionaries of North America. He is the founder of Six Pixels Group, a global digital marketing agency focusing on technology’s influence on consumer behavior. He has been named one of the top 100 online marketers in the world and is recipient of the highly-prestigious Canada’s “Top 40 Under 40” and is included in Thinkers 50’s Radar Class of 2021.
27. Ann Smarty
Ann offers her services and knowledge through SeoSmarty.com. She has a particular focus on blogging and online marketing consultation with 15 years of experience in her field. Aside from her presence at SeoSmarty, Ann is also the founder of MyBlogGuest, MyBlogU, and Viralcontentbee.com.
28. Chris Ducker
The famed author of the bestseller “Virtual Freedom,” Chris Ducker also is a speaker and entrepreneur. He is originally from the United Kingdom, where he has founded numerous businesses such as co-working spaces and an outsourced call center facility. Chris is a prevalent podcaster and maintains his own business blog.
29. Robert Rose
Robert Rose is the Chief Strategy Officer for the Content Marketing Institute. He is also the senior contributing consultant for Digital Clarity Group. Robert is known for his creative and technical strategies that are customized to match the needs of each client. He has worked with some of the biggest names such as AT&T, The Bill & Melinda Gates Foundation, Petco, Caterpillar, ADP, Fairchild Semiconductor and KPMG. Strategizing digital marketing ideas for entertainment and media brands is what he loves to do.
30. Kristi Hines
Kristi Hines has a long career as a professional blogger, ghostwriter, and freelance writer. Her blog Kikolani features blogging tips for personal, professional, and business bloggers to help them succeed in search and social media marketing. Kristi has worked for many big name brands, including American Express, Bigcommerce, HubSpot, KISSmetrics, Search Engine Watch, Social Media Examiner, and Capital One.
31. Bill Slawski
Bill Slawski is a leading expert on SEO-related patents and the founder and president of the immensely popular Seobythesea, Inc. His blog began in 2005 with the purpose of informing people about a grassroots gathering of people interested in internet marketing and search engines in Havre de Grace, Maryland. As time went on, his blog became a place where he kept track of search-related research and patents and wrote about search engine optimization and other topics. He expresses a commitment to fair and impartial offerings of information in and about the SEO and marketing industry.
32. Jeff Bullas
Jeff Bullas is a speaker and Market Strategist whose main focus is in corporate and personal branding through the use of social media. He runs a popular blog on his self-titled website, JeffBullas.com, where you can also find his book, “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.” He is also the host of “The Jeff Bullas Show” podcast where he interviews a variety of entrepreneurs. It should go without saying that Jeff’s expertise in the field is extensive, with his works being featured by the likes of Forbes and the New York Times.
33. Heidi Cohen
Heidi Cohen is the Chief Content Officer of Actionable Marketing Guide. Her expertise lies in her approach towards marketing, by taking difficult concepts and bringing them to an easily understood level. She currently runs her own consultant company, Riverside Marketing Strategies, and teaches graduate-level marketing classes at institutions such as New York University, SUNY-Hunter College, and Rutgers.
34. Bernie Borges
Bernie Borges is a one of the best-known B2B marketers. His achievements include a slew of tech ventures in New York, Silicon Valley and Florida. Borges is the former CEO of Find and Convert and Executive Producer of the Social Business Engine, a digital media property that deals with video, podcasts and journals. Borges has authored Marketing 2.0, a popular book on social media strategy.
35. Todd Wheatland
Todd Wheatland is a reputed and highly established global marketing speaker and author and has been named as one of the Top 25 Social Media Experts by LinkedIn. He serves an an advisor to a variety of marketing companies. Earlier in his career, Todd was based in Paris as VP of Thought Leadership for Fortune 500 workforce solutions company Kelly Services. Todd is one of 15 CMOs listed by FierceCMO on their watch list and also Content Marketer of the Year Finalist.
36. Oli Gardner
Oli Gardner is the founder of Unbounce and has most probably seen and reviewed more landing pages than anyone else. He is passionate about online marketing and an expert at identifying and correcting bad marketing practices. Oli Gardner is an international speaker of immense repute. He wants to put an end to marketing mediocrity by advocating more intense use of data-informed copywriting, design, interaction, and psychology. He is convinced that this can help in delivering a more delightful experience for both marketers and customers.
37. Andy Crestodina
Andy Crestodina is the co-founder and the Strategic Director of Orbit Media, a Chicago-based award-winning design company. He is a top-ranked speaker at national conferences and has written some of the biggest blogs. Andy has been providing web strategy and advice to businesses over the past 15 years. He has written hundreds of articles on content marketing topics for dozens of blogs and media websites. He prefers to blog on topics like content strategy, search engine optimization, social media, and analytics. He has written the book, “Content Chemistry: The Illustrated Handbook for Content Marketing.”
38. Chad Pollitt
Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former US Army Commander. Today, he is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. He is also the co-founder of the award-winning digital publication, Relevance.com. He has authored ‘The Native Advertising Manifesto,’ ‘The Content Promotion Manifesto’ and “51 Things Your Mother Taught You About Inbound Marketing.” He also contributes regularly to the Huffington Post, Guardian, Social Media Today and other media outlets. Chad has been named as one of the top five content marketing thought leaders and is among the top 20 CMO influencers.
39. Jon Loomer
Jon Loomer is an author, strategist and speaker but above all he is an acclaimed Facebook marketing coach and an early advocate of using Facebook for business purposes. Jon launched Jon Loomer Digital in 2011, and later established JonLoomer.com and his personal Facebook page where he posted input and resources for Facebook marketing research, guides and tutorials. JonLoomer.com was recognized as one of Top 10 Social Media Blogs of 2013, 2014 & 2015 by Social Media Examiner. It has today become the most comprehensive online resource of advanced Facebook marketing tips and tutorials. Content is updated on this site very regularly.
40. Carla Johnson
Carla is a globally-acclaimed speaker and storyteller with a unique and entertaining style of her own. She is also a prolific author. Carla has worked with many top architects and actuaries, executives and volunteers, innovators and visionaries over the past two decades. Her book “Experiences: The 7th Era of Marketing” traces her work with the top Fortune 500 brands and has also set the benchmark for a powerful new way for marketing to create value for businesses. More recently, she has released “Re:Think Innovation,” a source for idea generation in entrepreneurship. She has been named one of the top 10 global business-to-business marketing influencers and one of the top 50 women in marketing, She has been traveling across the globe, sharing her views and ideas on cultivating innovation and creativity.
41. Ramon Ray
Writer of the bestselling “Technology Solutions of Growing Business,” Ramon Ray is a prominent journalist and editor. A tech evangelist and global speaker, Ramon has founded four different companies over his extensive career and still maintains three of them today. Ramon is also the editor and founder of the Smart Hustle Magazine.
42. Ardath Albee
Ardath Albee is one of the top names in B2B Marketing. The founder and CEO of her firm, Marketing Interactions, Inc., she is a strategist with a great track record. She brings 30 years of experience in business management and marketing experience to her clients to help them handle complex sales tasks and create vibrant e-Marketing strategies. This involves using highly communicable content platforms to turn prospects into buyers. Her book, “e-Marketing Strategies for the Complex Sale” was published by McGraw-Hill and has won her numerous accolades.
43. Justin Cutroni
Another author and best-seller in his field, Justin Cutroni currently works as a Google Analytics Advocate where he works with educational, product, and sales and marketing teams throughout the company. Justin’s blog, Analytical Talk, focuses primarily on analytics, but comes off as both easy to understand and highly insightful. Justin has been nominated for both Innovator of the Year in 2011 and Most Influential Contributor in 2012 by the Web Analytics Association and the Digital Analytical association, respectively.
44. Marcus Sheridan
Marcus Sheridan began his first business of installing swimming pools with two friends right after college. He used incredible innovations using inbound and content marketing to overcome the collapse of the housing market. Within nine years of establishing his company, River Pools and Spas became the largest pool installers in the US and currently has the most visited swimming pool portal in the world. Sheridan started his sales/marketing/and personal development blog, The Sales Lion, in 2009. The Sales Lion brand is now synonymous with inbound and content marketing excellence and has found mention in many industry publications. Marcus Sheridan is now a busy speaker, delivering riveting keynotes around the globe and offering consultations to top businesses and brands..
45. Nadav Dakner
Nadav Dakner is the CEO and Founder of InboundJunction, a content marketing firm based out of Israel. Another big name in marketing, Nadav assists many well-known businesses and groundbreaking startups to boost their online presence through the use of SEO, PR, and social media. He is also a contributor to The Daily Egg, a highly popular online resource for digital marketing.
46. AJ Kohn
Owner of the interestingly-named blindfiveyearold.com, AJ Kohn’s online marketing firm specializes in search. With over twenty years of experience in the industry, Kohn takes an interesting stance on SEO, which is “to treat search engines like they are blind five year olds.” His unique thought process seems to be well received in the world of marketing. Blindfiveyearold provides a range of services, including marketing and product strategy, SEO, and PPC to customers worldwide.
47. Nadya Khoja
Nadya Khoja has a tough job as the Head of Content & Organic Growth at Sunnyside. She not only develops some truly lively marketing content but is also a passionate cook. She runs an underground apartment restaurant called Chez Lisgar. Nadya knows how to create content that her audience will love engaging with. To date, she has contributed to more than 30 marketing and business blogs and publications. This includes The Huffington Post, The Next Web, SumoMe and more. Nadya Khoja has a B.A. in Devised Theatre and a Master’s in Digital Media.
48. Paul Roetzer
Paul Roetzer is a marketing professional with a brilliant track record. He proved his mettle working for seven years at a PR and marketing firm before he decided to try something new. He started PR 20/20 in November 2005, which was born out of his obsession with evolving the marketing agency model. He has also authored “The Marketing Agency Blueprint” (Wiley, 2012) and “The Marketing Performance Blueprint” (Wiley, 2014). He has also played a stellar role in creating the Marketing Artificial Intelligence Institute and Marketing Score.
49. Andrew Davis
Andrew Davis is an internationally acclaimed keynote speaker and has authored many important and popular books on marketing. He is well known as the founder of Monumental Shift, the world’s premier talent agency for marketing thought leaders. In his early days, Andrew created programming for television and also produced content for the Today Show on NBC. He also wrote for Charles Kuralt and worked for the famous show, The Muppets. Soon after, he co-founded a hugely successful digital marketing agency. Andrew Davis has also done marketing campaigns for companies of all sizes, from start-ups to Fortune 500 brands.
50. Jeff Coyle
Jeff Coyle, the co-founder and chief strategy officer for MarketMuse, is an expert in the field of AI content marketing. He is also a prolific speaker for events, webinars, and various podcasts. Prior to his time with MarketMuse, Jeff led the traffic, search and engagement team with TechTarget, a known leader in B2B publishing. He is a big believer in efficiency and productivity optimization and uses his knowledge of AI content marketing to help businesses ensure that their content achieves maximum results.
51. David Beebe
David Beebe is one of the most entertaining and influential brand storytellers, content marketers, and speakers specializing in brand storytelling. He was VP of Global Creative and Content Marketing at Marriott Intl. Here, he led a global team of over 120 people handling content marketing for 30 plus brands. He is the brain behind names like Marriott Content Studio, Marriott Traveler, and “M Live”. He was named by Ad Age as their 40 under 40 Forward Thinkers in Marketing list in 2017. AdWeek recognized him as one of their 100 Top Creatives in Marketing in 2016. Beebe worked for seven years at Disney/ABC, as VP, Digital Content Studio and served as EP on webisodes for Ugly Betty, Grey’s Anatomy, Desperate Housewives, Cougar Town, and Scrubs. He was recipient of TV Academy Emmy for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience. Beebe is in partnership with brands to produce branded content and also manages develop content marketing strategies.
52. Allen Gannett
Mr. Allen Gannett is founder CEO of TrackMaven, Inc. He also serves as the Chief Marketing Officer of Employ Insight LLC and founded and served as partner for Acceleprise. The much sought-after speaker was associated with Splash Networks. He is one of the leading Global Shapers of the World Economic Forum, a member of the Young Entrepreneur Council and a Member of the Sandbox Network. Future Civic Leaders was his brainchild. There are articles about his achievements in the Washington Post and he was also named one of Top Techies in 2011 by DC Magazine. He served as a Director of TrackMaven Inc. Allen the author of “The Creative Curve,” published by Penguin Random House.
53. Alex Hisaka
Alex Hisaka is one of the 20 Top Ranked Brand Marketers on toprankblog.com. The PR professional and digital marketing guru is the former Head of Global Content Marketing at LinkedIn. Backed by over 15 years of rich industry experience, Alex has been able to create a significant following of industry professionals who trust her capabilities and insight to create the right impact on social media. She is an expert in creating content that engages, educates and ultimately helps people.
54. Julia McCoy
Julia McCoy, a serial content marketer is named among the top 30 content marketers across the world. Listed on Forbes as a thought leader, Julia started showing her creative genius at an early age. At 13, she had written a 200-page book, taught herself internet marketing, and even built a site with GoDaddy. She founded Express Writers, a content agency when she was just 19. Julia is also a best-selling author and is the creator of The Practical Content Strategy Certification Course. She is the host of the Write Podcast and Twitter Chat #ContentWritingChat. Julia has a passion for sharing what she knows and does it through her books and her online courses, which has a large number of followers and subscribers. The wife and mom is a confirmed coffee addict.
55. Michele Linn
Michele Linn, among the earliest employees of CMI, was formerly an advisor on editorial strategy. While at CMI, she dealt with editorial, including blogs and annual research, and played a key role in increasing the number of subscribers. Currently, she is the co-founder and chief strategy officer for Mantis Research. Michele was named one of Folio’s Top Women in Media (Corporate Visionary). Michele believes in providing practical and approachable content marketing advice to marketers while helping them improve how they work so that they can achieve better results for their companies. She has published hundreds of articles on the topic and is a popular speaker at industry events.
56. Pam Didner
Pam Didner is a leading content marketing strategist, author, and speaker. She authored the book “Global Content Marketing” which was named as The Top 10 Marketing Books of 2014 by Inc. The book’s unique selling proposition was that it was the first one to offer a comprehensive process for scaling content across regions. Didner specializes in creating marketing plans that can meet local marketing needs while expanding the brand’s reach globally. She also writes for the Guardian, Relevance.com, The Huffington Post, and many others.
57. Rebecca Lieb
Rebecca Lieb is a strategic advisor, research analyst, author, columnist and speaker. She specializes in the areas of digital marketing and media, with sharp focus on content strategy, content marketing and converged media. She has worked with leading brands across the globe on digital marketing innovation. Her clients include start-ups, non-profits and Fortune 100 brands. She has to her credit what is arguably the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. She played a stellar role as vice president at Econsultancy and launched the company’s U.S. operations. Under her leadership, the company grew and started earning profits within one year. She has delivered many public speeches on topics related to digital marketing, advertising, and media.
58. Deana Goldasich
CEO of Well Planned Web, the agency that develops and distributes content for B2B websites and companies with complex sales cycles, Deana Goldasich is a big name in content marketing. She founded the Well Planned Web in 2009 and has technical service providers, healthcare services, and e-commerce businesses as her clients. Earlier, Deana had created content strategies for major names like Home Shopping Network, Wolfgang Puck, American Cancer Society, and the Texas Department of Criminal Justice. She has been a featured speaker for many years now at Content Marketing World, American Marketing Association, Digital Summit, and the National Speakers Association.
59. Erika Heald
With more than 15 years of experience in helping technology minors and Fortune 500 companies get their content management processes right, Erika Heald is clearly one of the top professionals in this domain. She is the Chief Content Officer for Spin Sucks and has a penchant for helping companies achieve their targeted lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Erika has also worked at Anaplan, Highwire PR, and Achievers and helped their content marketing teams achieve high performances consistently.
60. Jon Wuebben
Jon Wuebben is the founder and CEO of Content Launch. It takes pride of place as being the first comprehensive content marketing platform built specifically for digital marketing agencies and SMBs. At Content Launch, Jon provides killer content strategy consultation for top businesses. Jon has also authored “Future Marketing: Winning in the Prosumer Age” and “Content is Currency: Developing Powerful Content for Web & Mobile.” Jon is an acclaimed speaker and has spoken at dozens of industry marketing conferences around the world.
61. Jon Burkhart
Jon Burkhart is a much-acclaimed keynote speaker and strategist with a passion for storytelling and marketing. His specialty lies in the creation of playful and surprising content. Jon holds the unique 8 for 8 record as a speaker at SXSW Interactive and is the world’s first person to speak at the world’s largest tech festival for eight years in a row. He heads the banter/board member of Sports & Entertainment Alliance In Technology (SEAT). This is the marketing team of top sports organizations such as NBA, MLS, Premier League, NASCAR, Formula 1, Rugby Union and others who meet to compare and exchange notes. Jon has also co-authored “Newsjacking: The Urgent Genius of Real-time Advertising” (Thames & Hudson) and “Hacker Maker Teacher Thief and Constant Curiosity” (2018). The accomplished speaker has spoken in 30 different countries. His client list includes some of the most famous brands including Channel 4, eBay, MTV, Starbucks, and Google. Jon also enjoys his role as a workshop facilitator and emcee.
62. Bert Van Loon
Bert Van Loon is an established, experienced and reputed content marketing professional. He has helped numerous brands attract their targeted audience and knows how to turn eyeballs into tangible business. This highly acclaimed keynote speaker is in demand across the globe for his expertise on European marketing events. He is also the author of “The Agile Content Marketing Roadmap.”
63. Ahava Leibtag
Ahava Leibtag has a passion for content and believes that she has it in her to take on the most challenging content projects and make them successful. She deals with everything – from education to healthcare and even hip-hop. Ahava has more than 15 years of experience in marketing and writing and is one of the best known content experts. She penned “The Digital Crown: Winning at Content on the Web” in 2013. Ahava is the President and founder of Aha Media Group, a Washington-based content consultancy.
64. Joe Lazauskas
Joe Lazauskas is a technology and marketing journalist contributing regularly to key publications in this niche. As the editor-in-chief of Contently and its flagship publication The Content Strategist, Joe has contributed highly valuable content that has benefited readers immensely. Joe also writes for Fast Company. He regularly contributes to the Mashable, Digiday, The Huffington Post, and Forbes, among other publications. Joe is a former editor-in-chief of The New York Egotist and The Faster Times.
65. David Reimherr
David Reimherr is a marketing personality with more than 20 years of experience in sales, marketing, strategy, and branding. He is of the firm opinion that marketing can be done in many ways and there is no one right way to do things. David believes in using a mixture of tried and true marketing techniques alongside cutting-edge marketing tools and powered innovative strategies to deliver the best possible results.
66. Heather Taylor
Heather is a writer, filmmaker and media and communications specialist. She was listed by Brand Republic as one of the top 200 most influential bloggers. She is the co-founder of creative studio Cereal Made. Heather has also worked as acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. She is a speaker in demand at events on social media, marketing, community, and filmmaking. She is also a consultant for media strategy and has worked with a number of startups and charitable organizations.
67. Carmen Hill
Carmen Hill is an experienced content strategist known for her unique and innovative ways and strategic thinking. With over two decades of rich and diverse experience, she is one of the most sought-after content management specialists. She has worked as a TV journalist, writer, content strategist, and marketing director. As Content Director at Babcock & Jenkins, Carmen created an award-winning content marketing practice. She has worked with clients like Adobe, Autodesk, Google, and Xerox. She was the head of the marketing team at Connective DX and helped organize the Delight Conference. She is now an independent consultant.
68. Pamela Muldoon
Pamela Muldoon is a unique bundle of talent with her 30+ years behind the mic and 25+ years of marketing experience. Pamela was a radio personality and did voiceover talent and podcast hosting. She has been professionally podcasting since 2009 and has worked as Podcast Network Director for the Content Marketing Institute. Currently, she works as the director of content strategy for Avalara. Her credits in podcasting include Content Marketing 360 and Content Marketing NEXT.
69. Barry Feldman
Barry Feldman, the founder and President of Feldman Creative, is a content marketing strategist of repute and also a copywriter, creative director, speaker, and author rolled into one. He specializes in providing marketing advice and also delivers marketing content of great value when he dons the hat of a writer and creative strategist. Barry has a brilliant track record of helping organizations forge meaningful business relationships and driving their enterprise to incredible heights with his decades of experience in digital marketing. Barry believes in crafting marketing strategies based on a mix of time-tested and creative moves. With his team’s penchant for pushing the boundaries, Feldman Creative has emerged as one of the leading rock stars in digital marketing services.
70. Peter Loibl
Peter Loibl was appointed as head of sales for Content Marketing Institute & The Content Advisory in 2019. With over a decade and half of media experience, Loibl has also worked at Content Marketing Institute and Crain Communications. At BtoB, he played an instrumental role in acquiring some of the largest technology accounts for the company. Loibl also was Account Executive at American Business Media and worked on the Sports Desk of both the Columbus Dispatch and Columbus This Week. A graduate of the Ohio State University with a Bachelor of the Arts in Journalism, Loibl has an Advanced Media Management certification at New York University and Northwestern University.
71. Jacquie Chakirelis
Jacquie is a digital media professional working with the top media companies in the country. Jacquie has founded numerous start-ups, including Family Matters Media, a nationally-syndicated radio program. Her podcast has attracted national sponsors as well as digital content partnerships with top web properties. She has won five Society of Professional Journalist awards for work on women’s and children’s health and two Addy awards. She is a partner with Aviatra Accelerators, which helps women start and sustain a business by giving them the necessary resources and support. She is a national speaker and addresses topics related to social media, marketing, and entrepreneurship.
72. Eli Schwartz
Eli Schwartz is a distinguished growth advisor, consultant, speaker, instructor, and author of the best selling SEO guide, “Product-Led SEO.” He has also been a guest author for numerous publications such as Huffington Post, Semrush Blog, TechNews, and others. Eli works with a variety of businesses from small startups to house names such as Coinbase, WordPress, Gusto, and Tinder. Whether he’s helping build SEO acquisition channels or connecting businesses through partnership arrangements, Eli’s knowledge and expertise in marketing and growth has been proven time and time again.
73. J K. Kalinowski
Joseph JK Kalinowski is the creative director at Content Marketing Institute. He is responsible for marketing and content creation and collaborates with the sales team to plan projects from scratch and execute them successfully. JK is a risk-taker and loves to take challenges head-on. He also has a sharp eye for details and loves to capture those striking moments of inspiration on paper. He specializes in visual strategy, design, and visual inspiration.
74. Pam Kozelka
Pam Kozelka is the Vice President of Operations at SocialTract and has helped numerous online marketing businesses hit their goals. She also holds the position of Manager of The Tilt, and email newsletter for content creators. Pam has an impressive background in social work and values feedback from customers, which she considers to be the most valuable aspect of her job. She has been working in the area of CMI Golf for Autism for over a decade now and is also associated with many nonprofit organizations.
75. Russell Sparkman
Russell Sparkman, an expert in purpose-focused content marketing, began his sterling career with the launch of One World Journeys in 2000 as a branded content experience for Seiko Epson Corporation. This brilliant content strategist is also an expert information architect, executive producer, photographer, and videographer. He has shown his prowess in this domain for various Nonprofit and Government clients and projects. Russell has been a featured presenter and conducted many workshops at Content Marketing World, American Marketing Association Nonprofit Conference, Social Media Summit, and Intelligent Content Conference. He is the producer of the annual Content Marketing Retreat.
76. Ehsan Jahandarpour
Founder of Growth Hack Center, Ehsan Jahandarpour has been featured in many prominent business publications such as Forbes and Business Insider. Ehsan’s blog and master class tutorials offer his exceptional experience and knowledge to both major businesses and the individuals seeking to learn more about business marketing.
77. Brian Sooy
Brian Sooy has founded Aespire, a marketing communications agency that’s associated mostly with mission-driven organizations. He is also the design director of Aespire. With over 30 years of experience as a design professional, Brian is one of the best in business. He advises mission driven organizations on leadership, marketing and communications. Brian has also penned “Raise Your Voice: A Cause Manifesto,” a practical and inspirational book that helps individuals understand the purpose and identity of an organization. He also serves on the board of directors of Second Harvest Food Bank of North Central Ohio and the board of Sonlife.
78. Chris Dayley
Chris Dayley is a master of conversion rate marketing (CRO) who focuses on results-driven client service. As the owner of Smart CRO, he has a proven track record of success and touts an average of 30% increased conversion rates for his clientele. Chris is also a well-traveled presenter and has spoken at numerous events, conferences, and educational opportunities. He has taken part as a speaker multiple times for Social Media Marketing World in addition to other events including Content Marketing Conference and Mozcon.
79. Brody Dorland
Brody Dorland is a digital marketing professional with many successful projects under his belt. He is a data specialist and co-founder of DivvyHQ, the innovative Spreadsheet-Free Editorial Calendar Application. He has tried his hand at various aspects of marketing and is now a top-ranked digital marketing strategist. He has handled both traditional and online marketing projects successfully and has helped many businesses identify the best digital marketing plans for long term success. Brody also contributes regularly to the Content Marketing Institute, Thinking Bigger Business Magazine, and Smart Computing Magazine.
80. Craig Coffey
Craig Coffey is the Content Strategy and Marketing Manager for Eaton. Craig enjoys a great reputation as an expert B2B marketer with unrivaled experience in the areas of publishing, manufacturing, engineering, and professional services industries. Formerly at Lincoln Electric, he led the team that was behind the popular ARC Magazine. The publication was awarded the Content Marketing Award for Best New Print Publication in 2016.
81. Jesper Laursen
Jesper Laursen founded the Native Advertising Institute and is also the CEO of Brand Movers and Media Movers. These companies are focused on content marketing and journalism respectively. Jesper is one of the best brains in content marketing and an in-demand speaker in corporate circles. He is also a big fan of native advertising and believes that it can help in getting your message across to the right people, at the right time, provided it is handled by an expert. Brand Movers is now hosting the biggest content marketing conference in Scandinavia called Clever Content.
82. Brock Stechman
Brock Stechman is a successful serial entrepreneur and brand builder with a unique mix of creativity and business acumen. He has mastered the challenge of building and leading dynamic teams and successful companies. He is the co-founder of DivvyHQ, a planning and production software application for the content marketing industry. Earlier, he had founded a digital agency that specialized in content marketing, branding, website, and custom product development. Brock has worked with more than 150 companies and helped them connect with their audiences through creative approaches. He studied graphic communications at California Polytechnic State University in San Luis Obispo, California, where he graduated with honors.
83. Lisa Murton Beets
Lisa Beets is the research director at Content Marketing Institute with the responsibility of handling everything related to annual content marketing survey. Lisa also works with the institute’s consulting/advisory and sales teams to develop and report on custom research surveys. She has worked as a B2B journalist, and earned accolades with her skills as a managing editor, nonprofit communicator, small business owner, and editorial consultant/director. She has successfully handled a range of custom publishing projects. Lisa has edited eight books on content marketing.
84. Mike Murray
Mike Murray is president of Online Marketing Coach with over 30 years of experience in online and print publishing. He has also worked as an editor for daily newspapers and monthly business publications in health care, technology, and other domains. Mike has successfully shaped digital strategies for hundreds of businesses. He is a much sought after speaker at regional and national conferences and workshops. Mike is also a writer for Content Marketing Institute and others where he writes on online marketing related topics.
85. Jason Stewart
Jason Stewart is a revenue-focused marketer, technologist, and content strategist. His area of expertise is account-based B2B marketing. He has many years of experience as a marketing professional and is laser focused on strategically leveraging marketing technologies to help boost growth and revenue. He is also the founder of the San Francisco Salesforce.com User Group. He is one of the first 500 certified Salesforce.com administrators. This sought-after B2B marketing speaker is in demand at top webinars and events such as Content Marketing World, Marketing Cloud, Conversion Conference, Digital Analytics Association, and many others.
86. Michael Kolowich
Michael Kolowich is an entrepreneur and digital media producer specializing in digital marketing domain. Besides being the Strategic Advisor for OpenExchange, Inc., Michael is also the founder of seven high-tech ventures, including two public companies. He is a revolutionary thinker and has done groundbreaking work in internet content. Michael is the founding publisher and columnist for Ziff-Davis’ PC/Computing magazine. He is also the key architect and the producer of Mitt TV, which was the first internet TV channel developed for a presidential campaign.
87. Gina Czark
Gina Czark, the System Vice President of Public Relations and Content Strategy for CommonSpirit Health, is a strategic communications executive with over 15 years of experience in brand building and content creation. She is also an expert in social media, crisis communications, and consumer awareness campaigns. Previously at Northwell Health, Gina was responsible for all content initiatives across print, digital, social media, photography, and videography. She also established the award-winning social media department at New York Presbyterian Hospital.
88. Martin Sumichrast
Mr. Martin A. Sumichrast is the co-founder and Vice Chairman of Siskey Capital, LLC. He is also the Chairman and Chief Executive Officer at Level Brands. Martin Sumichrast has been a passionate entrepreneur all his life. In 1993, he co-founded the Czech Fund. Through relentless effort and innovative approach, he helped transform the Czech Fund into an international brokerage operation with a presence in 12 countries.
89. Anuja Lath
Anuja is a highly successful serial entrepreneur with over 30 years of rich experience handling diverse ventures. The advertising professional has co-founded a range of businesses since 1986 with her first venture being Pugmarks Design Studio, which she co-founded. She also co-founded Pugmarks Inter Web Pvt. Ltd. in 1996 & Red Alkemi Online Pvt. Ltd. in 2005. Anuja specializes in creating design and handling process driven work environments. She is channelizing more than three decades of varied experience to design and develop meaningful and effective online applications based on the SaaS model.
90. Jeannine Rossignol
Jeannine Rossignol is an entrepreneur/business owner and has worked previously as the VP of Marketing for Xerox HR Services for more than 20 years. Jeannine is known for her amazing curiosity and decisiveness that helps her get a firm grip over the latest industry trends, insights and innovations and utilize them effectively in real marketing situations. She offers unrivaled expertise in content marketing, demand generation, social media and everything that’s digital. Jeannine is also a speaker in high demand.
91. James D’Orazio
James D’Orazio, owner of Practical Web Solutions, is a marketing expert who loves working with small and medium sized companies and advises them on creating strategies to drive profitable traffic to their websites. He recommends use of innovative, web-based technologies to drive up rankings of search engines so companies can achieve their SEO objectives. He is a lecturer in the department of marketing in Cleveland, OH. He is an expert in providing strategic knowledge to companies in order to boost their marketing prospects.
92. Laura Kozak
Laura Kozak is the VP of Operations at The Tilt. She is an avid blogger and has a great track record in helping companies get their content marketing strategies spot on. Formerly at CMI, she helped many companies understand the how-to of content marketing.
93. Vince Giorgi
Vince Giorgi is the Director of Content at Quantum Health where he leads content strategy for healthcare. He was a founding member of The Content Council. Vince is an experienced marketer and has created several award-winning strategies for top brands till date. This leading brand, marketing, and communications strategist works by collaborating with cross-disciplinary HWM teams to develop and deliver breakthrough content and digital strategies.
94. Michael Marzec
Michael Marzec is a media and marketing professional with more than 30 years of media experience in this domain. He has been leading the efforts at Convero, the data-driven communication service, to build creative and powerful digital marketing strategies that can drive measurable engagement for clients belonging to a diverse range of industries.
95. Clare McDermott
Clare McDermott is the founder. of Ravn Research, which focuses on research and data journalism. She is the former chief editor of the bi-monthly Chief Content Officer magazine, published by the Content Marketing Institute for senior marketers. She is also the founder of Boston-based SoloPortfolio, which provides content for professional service firms and for management consulting and financial services companies. Clare holds a Masters in literature from Washington University and an MBA in finance and entrepreneurship from Babson College.
96. Colleen O’Hara
Colleen O’Hara is Vice President of Marketing for PCF Insurance Services. Formerly Executive VP of Marketing & Communications at Acrisure, she was the primary marketing resource for Acrisure’s Agency Partners and iwa responsible for programs to support the strategic direction and positioning of the network. Prior to her role at Acrisure, Colleen spent over four years as the Marketing Director at Britton Gallagher, an Agency Partner based in Cleveland, Ohio. Colleen has a very strategic approach, particularly on how to best provide marketing value and support in a highly impactful, but very scalable way to agency partners.
97. Kelley Whetsell
Kelley Whetsell is the founder and President of Meeting Demands. She is passionate about two things: travel and connecting with new people. She also loves being part of dynamic, engaging events that can add proven value for her clients. Kelley has more than 20 years of experience in the meeting and event planning industry. She specializes in creating platforms that showcases the unique culture of clients and thus helps them in achieving their strategic goals and objectives.
98. David Drickhamer
David is a highly experienced leadership and management writer. He is also a researcher and journalist and has been working independently for over a decade to help businesses succeed by creating powerful content for them. David has honed the craft of telling clear and well-crafted stories. He has written and edited numerous business stories and worked with editors to develop articles, coordinate news coverage, and create powerful content.
99. Christina Hoffman
This seasoned and award-winning digital Content Manager is an expert in content strategy and works on editorials, teams, and budgets. She is passionate about creating powerful and engaging great content that can provide high value to the end user. Christina Hoffman focuses on producing to-the-point, brand-building content and regularly creates blog posts, articles, scripts, e-newsletters, and social media feeds. She loves making new professional contacts.
100. Jonathan Kranz
Jonathan Kranz is the principal of Kranz Communications. It is an award–winning writing firm known for their specialty in helping agencies deal with their challenges in the areas of marketing, advertising, and public relations. Jonathan penned the popular “Writing Copy for Dummies.” Jonathan is a published author of short fiction in publications such as Missouri Review and Green Mountains Review, among others. He has taught writing courses at Harvard University Extension School, Emerson College, and Northeastern University. He also runs customized, in-house marketing/writing training programs for companies looking to create powerful content in-house.
Staying up to date with current trends is critical to keeping a well-oiled marketing strategy. Be on the lookout for these top marketing influencers in 2022 and beyond.
Disclosure: Some of the people on this list are friends, partners, and other relationships that we love in the marketing industry.
This article was updated on May 5th, 2022.