Back when I was working as an editor for a monthly magazine, I started my morning with an exercise routine. It went something like this: Delete, delete, delete … pause … delete, delete, pause … click, click, click … delete, delete. Faced with a mailbox that was flooded with hundreds of emails delivered overnight and…

Most bloggers understand the importance of using photos in blog posts and their effectiveness for engagement. But while visual content certainly has appeal, it shouldn’t be viewed with the simplicity of “images = GOOD, no images = BAD.” Some studies indicate that images are more effective for click-throughs on posts shared on social media;…

Whether you work in-house or for an agency, you’ll have no shortage of challenges in your role as a marketer. You might face marketing problems ranging from a strategy that targets the wrong audience to a lack of respect for marketing within your organization.

What used to be an age-old question – “should we gate this content?” – is barely given a moment of thought today, as businesses everywhere are clamoring to create and gate as much content as possible in order to capture website leads. Not only is this newfound excitement over content marketing leading to a lot…

Thought leadership is a buzzword that’s gotten a bad rap recently, and rightly so—it’s been misused and abused by a range of industries. But thought leadership is nothing more than a consistent commitment to being first, being different and being right for client needs.

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it's hard to ignore its value: visual content. No wonder Facebook and YouTube are the most popular social networks worldwide. Instagram, Tumblr, and Pinterest are also catching up. Visual elements like images and videos dominate…

The golden age of copywriting may very well have occurred in the 1960’s, when scotch-fueled, skinny-tied mad men labored for hours over a typewriter in order to craft the perfect five-word slogan. At the dawn of the online era, copywriting’s persuasive and artful virtues were cast aside in favor of keyword stuffing and web scraping,…

Every business, big or small, requires a professional website design these days. However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping build trust amongst clients or turning away potential customers. Getting a small business…

A brand can use media to boost its credibility, if done strategically. Since consumers value working with brands that they know and trust, producing and releasing on-target content is an essential part of reaching potential customers. The question is — what type of content should you promote? What is going to get people to stop…