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Career Insight: Marketing vs Finance

Marketing and finance are the two big global career path superstars, offering some fabulous career options, and excellent remuneration. The choice isn’t at all easy, particularly if you like both options.  Fortunately, the basic career paths for both marketing and finance are easy to define and follow. Both offer valuable qualifications and opportunities which can…

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A Brief Guide to Multi-Location Digital Marketing

According to Google, 77% of all in-store purchases are influenced by digital marketing. Given that, it’s not surprising that digital marketing has become absolutely critical for your multi-location business. Still, this raises an important question, “How to provide local customers with personalized and relevant experiences without compromising your corporate brand’s identity?” Here are a few tips that will…

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6 Ways Businesses Can Accelerate Content Marketing Productivity

Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while maximizing productivity is proving to be a critically important challenge – particularly when it comes to content marketing. 6 Tips for Greater Content…

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