No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community.
At…
With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones
When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short…
Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned was from my content promotion session audience – Google ruined content marketing.
That’s right, ruined it.
Some…
It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance post discussing how emotional connections fuel virality. So, how can you make use of…
By the time you start writing content, your brain has gone through years of development and learning. This process isn’t related to what facts and knowledge we gain while in school, but rather how we understand and interact with the world around us.
These innate abilities, such as communicating with other people, are hardwired into our…
Are you tired of reaching out to people, asking them if they can link to your content, only for them to ignore you?
I’ve been there many times. But through trial and error, the Venngage infographics marketing team (including me) has developed an outreach strategy that works.
Listen to this: my team increased our outreach email open…
Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They even established a Do Not Call registry to keep telemarketers at bay.
Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and — most of all — hammering inboxes with…
If you have been looking to gain more loyal customers as a part of your content marketing strategy, you might have considered setting up a business blog that will eventually help you to generate more revenue. Growth is always the first goal of any business, and finding new ways to generate revenue is a good…
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. However, there are a huge number of badly made and badly planned videos out there, and in order to make a good video in an…
A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content:
Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics
Four in five (79%) content marketers agree that combining traditional content marketing tactics with interactive…
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV infomercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011.
With $21 billion estimated to be spent on native advertising…
With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build brand awareness.
One of…