Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck. But, what if…

When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic. Have you considered the…

In today’s fast-paced world, running a marketing campaign can be complicated. The thought process takes a lot of time and some trial and error. However, many companies have adopted an SMS marketing guide in their marketing strategies and found some great results! When you consider how many people have mobile devices, contacting them is easier than…

Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths, which one has the best overall sales advantage? The answer likely has more to do…

Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is to come away with an understanding of why people didn’t engage with your email marketing. Once you have that information,…

In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out. Another approach might involve a degree of quality in which you give users something better than what your competitors can offer. But…

As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet of…

eCommerce is an ultra-competitive niche that needs a variety of optimizations for positive revenue growth. With so many factors to consider, it can be hard nailing down just a few to track their effects on your bottom line. It can feel like a fruitless enterprise if you start tracking metrics which don't correlate well to…

Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions like the average “buying cycle” and customer retention don’t necessarily apply. Accordingly, many healthcare organizations don’t prioritize the value of…

You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for…

The promise of programmatic media is the ability to target granular audiences with messages that directly appeal to them. But all too often, brands neglect to realize that this promise can only be fulfilled if they align their creative content to their programmatic strategies. By aligning creative and programmatic strategies, brands can send the right…