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A Guide to SMS Marketing [Infographic]

Date published: August 02, 2016
Last updated: August 2, 2016

In today’s fast-paced world, running a marketing campaign can be complicated. The thought process takes a lot of time and some trial and error. However, many companies have adopted an SMS marketing guide in their marketing strategies and found some great results!

When you consider how many people have mobile devices, contacting them is easier than you think. Sure, social media and emails are popular forms of communication, as well, but how often do we check them compared to the number of times we check our text message inbox? Using SMS software also allows customers to send in responses in real-time, making your campaign more interactive.

Not only does it communicate to consumers better, but it also benefits businesses in other ways. It’s budget-friendly and easy to use. Sending out a text message through a platform is reasonably cheap and also has other features to take advantage of such as voice broadcast, appointment reminders, voting channels, and so much more!

Consider these stats on SMS marketing:

  • 97% of Text Messages are opened, with email coming in at only 20% on average
  • 23 BILLION text messages are sent per day
  • 80% of people are now using text messaging for business in some way
  • 70% of consumers appreciate getting text messages from their healthcare providers
  • 75% of people would prefer to have offers sent to them via text
  • 70% of employees think that companies should use texting for internal communication
  • 67 – The number of text messages sent per day by the average millennial
  • 1/3 of Business Professionals can’t wait 10 minutes to respond to a text

Use the Beginner’s Guide to SMS Marketing, created by Trumpia, below for some tips and tricks for helping with your campaign.

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