Interruptive one-way marketing tactics using traditional legacy outlets and even newer digital mediums are being shunned more and more by consumers. The slow decline of traditional print and broadcast advertising along with the rise of online adblockers prove outbound methods are losing their efficacy, regardless of the channel. So how can brands reach today’s consumers?
Cue…
A recent study shows that most B2B enterprises are doing better in their content marketing strategies than what they were doing in the past which means a good percentage of companies and constantly looking to boost the outcome. So, if everyone is getting better, should you also not roll up your sleeves and jump in…
For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort to the method of mass mailings to potential customers or rely on a massive presence in banner networks and contextual advertising. We hope that you…
What is the point of marketing? Is it to identify with your target audience? To get your brand name known and recognized , or is it designed to simply boost your sales and generate you a tidy income? Every company will have a specific reason as to why they utilize marketing, developing campaigns to fulfill…
As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes.
We can use many types of data to create more…
According to the Statistic Brain Research Institute, you have approximately 8.25 seconds to capture a reader’s attention, or you’ll lose them. Throwing out a statistic like that could work, but there’s a better way that will always work:
We as human beings are fueled by what we feel and how experiences affect us. If you can…
Did you know that your entire website could be delisted from Google’s search index? If you violate Google’s Quality Guidelines, even accidentally, you can be hit with the dreaded Google Slap. Whether it comes manually or algorithmically, you know you are in trouble. That’s the SEO penalty - a well studied “science” by most of…
Product reviews are a great venue for marketers to get the word out. Bloggers everywhere write them, but the problem is that not all bloggers write good ones. Often, marketers will use the review format to try to manipulate buyers. Some independent reviewers only post negative opinions, while others simply don’t review the item with…
When created and distributed correctly, content can help brands form powerful human relationships with members of its audience, and that connection is every modern marketer’s dream. It builds trust and loyalty, and it sets your brand apart from others in the same space. But how do you build that connection?
The kind of content you create…
Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day. Marketers are constantly coming up with new and creative ways to get more customers into their pipeline.
Over the last year or so, marketers have began…
For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family.
Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone of…
What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. We know that what brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations. Grammar is one of those little…