A recent study shows that most B2B enterprises are doing better in their content marketing strategies than what they were doing in the past which means a good percentage of companies and constantly looking to boost the outcome. So, if everyone is getting better, should you also not roll up your sleeves and jump in to be relevant in the race?
Yes, I am aware of the query that will come up next. How to get better at content marketing? With nearly every second marketer ready with their set of advice and strategies, sifting through the proverbial haystack and making the right move can be a huge challenge.
Did you know for instance that there are over 27 million pieces of content being published every day?
Yes, that’s not a typo. You read that right. Everyday! How much of effort would it take to rise above that much of massive clutter and be noticed?
Thankfully, you will not have to put in loads of hard work and efforts to improve your content marketing and stay ahead of the curve. There are numerous content marketing tools available to help you in every stage of your content marketing strategy process. What’s more, almost all of them are easy to use and most of them are free as well. The ones that are not free guarantee great value for money so you are in a win-win situation anyway.
These tools can be broadly categorized into the following categories:
- Content Discovery Tools
- Content Creation Tools
- Organization Tools
- Content Marketing Tools
Content Discovery Tools
Swayy has emerged as one of the top tools for content curation and content discovery. Content marketers looking to discover content on specific topics can find them effortlessly with Swayy. It can access everything from articles and blogs to videos and infographics which means your search can return content from across a wide range of categories. To begin using Swayy, simply sign up and choose the categories relevant to your search and get filtered results based on your search instantly. It is easy to share the discovered content with your Facebook, Twitter, and LinkedIn followers through Swayy.
Does your content marketing strategy revolve mostly around Facebook? PostPlanner is just right for you as it is designed specifically for FB content management. The app can be an organizer and also search for relevant content. You can discover the content you are looking for and share (or schedule to share) the same on your FB page. PostPlanner is free for starters but you cannot unlock the key benefits unless you upgrade to the premium package.
This efficient content discovery tool is highly customizable and focused on delivering great user experience. You can choose a number of sources to appear in your feed. You can find, save, and share content using specific areas of interest and the relevant keywords.
Quora is the best place to search for questions related to your industry. Simply browse the site in your category to see what people actually need and build your content around it. You can then rank for it organically and you can post your link to the answer page to drive visitors to your web page. Best of all, it’s completely free!
Add your favorite pages to Feedly and stay on top of everything, always! You can even set up keyword alerts to make sure you never miss anything that you need to know about!
Content Creation Tools
Hootsuite offers a simple and efficient way of consolidating social media accounts, scheduling posts, and campaigns. Specifically designed for SM management, it relieves you from the stressful tasks of managing and producing campaigns.
A favorite of the leading media agencies, Spredfast is a reliable social media marketing platform that helps you connect to viewers by enhancing the process of execution of your social strategies. Keep everything in one place with Spredfast and ensure that your content sharing is done faster.
If you are in need of automated video creation and enterprise video management tool, Wibbitz is the best. It makes use of AI to smartly summarize articles and also adds the right media assets to create a bite-sized video. Wibbitz also optimizes video creation and accelerates the editing process. By using an online video editor, publishers and brands can create a number of videos within no time. The tool is great for the novice user as well.
If you’re not overly confident in your writing you will need a specialized tool that you will use to check your grammar, spelling, and more. Grammarly is your go-to tool, and it even has a free version.
This is the most comprehensive online graphic design suite that can come handy for both designers and non-designers. It has an excellent collection of graphs and charts apart from the commonly used graphic types such as posters, business cards, and banners. The organizational chart maker can be used for displaying the hierarchical structure.
Nimble enjoys an awesome reputation as one of the best tools for organizing. It is great for integrating all your contact information, Outlook calendar, customer interaction histories, sales cycle data, social networks, and multiple SaaS applications. Nimble can also connect the communication, contacts, and events of a team for better coordination. Its browser extension can be used for accessing the CRM while inside your inbox.
Toggl is a time-tracking app and does it with absolute ease with the highly efficient one-click timers and automatic reminders. It integrates with over 100 third-party apps which spare users the hassles of time-tracking. Toggl also supports manual time entries. Users can create individual tasks easily anytime. The free plan offers basic features but the premium plan has some powerful ones such as scheduling reports to email, time audits, or email reminders.
You can use Evernote to organize bits and pieces of content from the Internet and to set up a content calendar. Use it from a desktop computer or on the go – Evernote supports mobile and allows you to stay connected no matter where you are.
Collaboration is the key to success today. Trello allows you to manage your team and the assignments efficiently and without a fuss.
6. Google Docs
An oldie but a goodie. If you need a quick and dirty method to manage your content and to collaborate with your team and you don’t want to invest too much in a specialized team, then this is definitely your cup of tea.
Content Marketing Tools
Buzzsumo is an excellent, multi-purpose content marketing research tool designed primarily to help users analyze and identify the content that performs best for any topic. The tool comes with metrics such as social shares and backlinks and also identifies the top influencers sharing a specific piece of content.
Ahrefs is fast-becoming the favorite SEO tool of marketers as can do a host of things from tracking keywords rankings to analyzing competitors’ keywords and traffic and more. It offers a range of valuable features including the basic keyword research or site analyzer, as well as the advanced ‘top pages’ and content gap.
Loom is a simple and user-friendly tool but has powerful use cases that stretch even beyond content marketing. You can use the tool to create, edit, and share videos. It’s great for content marketing as users can create and embed tutorials to decipher technical explanations.
MailChimp is the most popular autoresponder service currently on the market. Schedule your emails and reach out to your audience on time, every time.
Buffer is an all-in-one tool that you can use to schedule your posts to different social media sites such as Twitter, Google +, and Facebook. Make sure that your content gets served to the right people at the right time using Buffer!
Each one of these tools will help you streamline your content creation process in one phase or another. Use them to achieve your content goals faster and with way less hassle than usual. Also, drop down to the comments section and let us know if there are any content creation tools you can’t live without!