In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team. But did they read your article? The one that will lead them to your sales team? Creating engaging and relevant content has become an essential part of modern B2B…

Social media is one of the best outreach tools available to help spread the word about your eBook. Here, you will find out some actionable tips and tricks for promoting your eBooks on social media sites. Create a Social Media Outreach Strategy When preparing to promote your new eBook, setting an easy-to-follow plan is the best…

Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is going to continue in 2016. Exactly why this is happening and what to do about it is…

“Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because it stated an obvious point…

Before you can determine the information your customers need, you must identify where they are in the buying process. Enter: Customer Lifecycle Marketing.

Stop going down the social media rabbit hole and losing valuable work time. Use these simple ideas to keep social media and productivity in harmony.

Facebook Instant Articles have been designed to appeal to media outlets and publications. But is it worth your resources, and how can you benefit from it?

Using Medium for content distribution can be effective for content marketing newcomers, as it relies more on quality content than author authority.

How do you re-engage old leads who have gone silent? Is it worth it? Are there risks involved, like getting flagged as spam?

If there’s one thing you can do to significantly improve the chances of your content standing out, it’s counting on visuals.

Businesses must mobilize their consumer engagement strategies soon or else they’ll be far behind their competition even sooner.

When it comes to brand awareness & lead generation, in terms of sheer impact, few approaches are as powerful as keeping a blog stocked with fresh content.