Shared Media, Social Promotion
Published By:

Social media is one of the best outreach tools available to help spread the word about your eBook. Here, you will find out some actionable tips and tricks for promoting your eBooks on social media sites.

Create a Social Media Outreach Strategy

When preparing to promote your new eBook, setting an easy-to-follow plan is the best way to go about it.  The plan creation should start with market research, include when you will use which means to promote your eBook on what platforms, and end with a section for follow-up analysis and adjustments.

Use a calendar to schedule your posts based on the best times and platforms for your target audience. Brief everyone who is helping with promotions on the details of your initial strategy, and each time a change is set.

Share Viral-Ready Images with Quotes From the Book

One of the best ways to promote an eBook on social media is to use quote images. Take the best quotes from the book, set them to a nice background, one at a time, and share. Here’s an example of a quote that was used to promote Steven Aitchison’s eBook, “Release the Magic.” This particular image got nearly 600,000 shares on Facebook in just over a month.


When sharing posts like this, be sure to include a link that, when clicked, will take viewers to the page where they can access the download. This can be a website homepage where they subscribe to a newsletter in order to be taken to the download page, an Amazon product page, or any other landing page that helps you reach your promotional goals.

Link to Articles and Directories That Mention the eBook

If the website where the eBook is listed has a blog with a link to the book in the sidebar, include those blog posts in your promotional strategy. If your book is listed in an eBook directory, come up with creative ways to share that directory. On Pinterest, there are many popular pins with titles like, “Where to Find Thousands of eBooks,” and, “Where to Find Free eBooks.” These are examples of linking to directories, and are very important to a social media promotion strategy for eBooks.


Link to the eBook From Your Profiles

During your campaign, you want to include links to your eBook and landing pages on the social media profiles. If your eBook is available from the homepage of your website, that will suffice. Just make sure that anyone who finds you or your company on social media platforms can find the book whether or not they see any ads prior, and think to search for it. Linking to it from your profiles contributes to optimal visibility.

Keep Your Social Media Profiles Public

Any of the social media profiles being used in your plan should be set to public. This way, you ensure that anyone can share your posts and they will be seen. It is an easily overlooked detail that can stifle the project if not done.

Use Different Promotion Messages on Personal and Professional Profiles

Use both personal and professional profiles to share and promote your eBook. When doing so, craft each message directly toward your target audience. Your friends and family will want a different type of personal message accompanying your ads.

Join Group Discussions in All Relevant Niches

LinkedIn has over 2,500 groups related to eBooks. There are unlimited forums here in all professional niches. All you have to do is join the discussions, and get people interested in finding out more about you. When group members decide to click through to your profile, you will have a link to the eBook in one way or another. If you are the author, you can place the eBook link in a very prominent area of your profile, including your headline. If you are only contributing to the promotional phase, you can list it as a project you’re currently working on.


Use Facebook groups in a similar way. When group members click through to your profile, have a link ready for them to find. All you need do is join in on conversations with your target market. There is no need to even mention the eBook. If you do, you may come across as spammy, so be very careful in doing so.


Sponsored Resources

Want more resources

View all Resources

Most Read


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Jay Baer Marketing Strategist, Speaker and Author
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Gini Dietrich CEO Arment Dietrich
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Douglas Karr Founder & CEO & DK New Media
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel
Dan Fahrner Director of Marketing Services SmallBox
Asaf Rothem Marketing VP & Partner BrightInfo
Jonha Richman User Acquisition Manager

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.