There are many factors that need to come together for a startup to succeed. A solid plan, focused mission statement, and experienced founding team are all essential. Even when the internal pieces are in place, you need one more thing to gain momentum quickly: external resources.
Venture capitalists (VCs for short) are a common way…
Your business is doing great despite the challenges of worldwide turmoil and economic uncertainty. Customers appreciate the quality and pricing of your products and services. They recognize that your employees know their stuff and can help them solve real-world problems. So why do you need to spend time and money developing an effective website strategy?…
As more and more people join the ranks of those currently using their smartphones to complete secure business transactions, it's become increasingly vital to get with the content marketing trend. So yes, it's critical that you create high-quality, reliable content specific to your niche. However, if you don't know how to optimize content for SEO,…
Whether we like it or not, search engine optimization is a constantly evolving technical skill. What worked yesterday may fall completely flat next week. Constant research and updates are the meat and potatoes of every SEO agency.
Search engine companies, for their part, continue to update their algorithms to provide a better user experience. Frequently, they…
We all knew that marketing had changed forever once consumers began using smartphones to price-check products and services. True, in-person shopping still has the considerable advantage of immediacy — customers can take your products home right now — but profit margins had to shrink to overcome the willingness to wait a bit for…
The customer journey starts from the moment someone hears about your product’s name. Consequently, it’s important to get off the ground running as early as possible to maximize your chances of converting them into a customer of your retail brand.
An overall brand experience needs to be crafted to set you apart from the competition. Bigcommerce.com…
Small- to medium-sized business (SMB) owners and entrepreneurs are definitely allowed to daydream about taking company success to the next level and beyond. If you aren't doing at least some "Magic Wand Thinking" occasionally, you might want to check yourself for a pulse. If you are serious, a marketing growth plan can help you get…
Developing a growth marketing plan is a critical element of any digital strategy. However, all too often, marketers make common mistakes about the data and insights they have available and the planning and execution of a plan.
Here's a closer look at things to avoid when developing your growth marketing plan.
What Is Growth Marketing?
Growth marketing…
In the wake of the past few years, it's a safe bet that your small- to medium-size business (SMB) is struggling on one or more fronts. The statistics for SMBs that shuttered their operations permanently in the first few years of this decade are sobering, to say the least. The Covid-19 pandemic is estimated to…
When it comes to marketing online, content is everything. But we all know it's hard to consistently post relevant content. However, it's necessary as s trong content will set your company apart from competitors and increase your digital PR outreach.
Most publications are interested in citing educational, helpful information that adds to a conversation.…
Your brand’s reputation and credibility is an important part of how you are received by key audiences. A brand that is credible will have better relationships with consumers and a strong loyal customer base .
Credibility can also help you overcome a crisis faster and gain important word-of-mouth recommendations. Overall, brands that are considered…
You can’t go out and spend your marketing budget on ordering a box of credibility or a carton of trust. It would be great and incredibly easy if you could, but unfortunately both of those things have to be earned.
Equally, you can’t just tell people that you’re a great, trustworthy company, with an excellent…
