If you have ever watched an LLM answer a question with citations, sources or confident references to facts, it can feel a little magical. You ask something broad, it pauses for a beat, then it responds with an answer that sounds researched, grounded and coherent. The part most people miss is that the model is…
If your CEO forwarded you a screenshot of an AI answer and wrote “so... do we still need SEO?” you are not alone. We are hearing it from performance marketers and founders constantly. And the anxiety is justified: Pew found that when Google shows an AI summary, searchers click a traditional result in 8 percent…
In late 2022, OpenAI launched ChatGPT, and the world was never the same. Since that launch, countless competitors have thrown their hat in the ring and accelerated a cycle of artificial intelligence-driven change that was inevitable as soon as the world realized how far AI has come.
In the two years since the launch of…
