Starting your own business can be an enormous challenge.
Not only do you need to create a website, a USP, and a brand that can help you to showcase your company, but you also need to find effective ways of convincing your customers to choose you over your competitors.
Perhaps the simplest way to turbocharge your online presence, and bring some interest to your new business, is to invest some time in content marketing. With content, you can build your brand authority, deliver value to your customers, and start to generate loyalty by creating content that is useful for them such as videos, blog posts, and infographics.
Content marketing isn’t just blog posts like most people think. It can be any type of content that is useful for your target market. It also doesn’t matter how long or short the content is. Take the example of Joe Wickes AKA “The Body Coach” who has built a multi-million euro nutrition and fitness business off the back of 15 second cooking videos. The question for you as a new business owner is, how do you find the tools you need to create incredible content without breaking the bank?
Here, we’ll look at 5 great resources you can use to add pulling-power to your marketing strategy. The best news? They’re all free or available at extremely low cost!
If you’re thinking of using blog posts and articles to drive traffic to your website or generate more engagement from your social media posts, then you’re going to need some stunning images to capture the attention of your audience. While articles with images get 94% more views, engagement on Facebook improves by 37% for posts with pictures.
PikWizard is a free resource packed full of high-quality stock images that you can use any way you see fit. You can even use the pictures you find on this website to make your own site and landing pages look more appealing! The possibilities are endless.
2. The Content Marketing Institute
One of the biggest challenges that new companies face is finding inspiration and guidance to get them started on the road to success. One of the easiest ways to improve your content marketing is to enhance your knowledge with resources and examples from the experts.
The Content Marketing Institute is a powerful hub, brimming with content resources that will help you learn what good content is all about!
Need a little help getting your name out there? One answer could be to start using influencer marketing. In this strategy, you simply connect with the people on social media who already have “influence” within your target industry. They share content on your behalf and drive people to your page.
“TapInfluence” is an online marketing platform that allows you to connect with influencers in a more streamlined way. This could be a great way to give your promotion a boost once you’ve learned how to create great content.
4. Social Media Examiner
Last, but not the least, if you really want to make the most out of content marketing for the modern era, you need to learn how to combine your promotional efforts with your social media presence. Social Media Examiner is a website you can visit to learn about the latest tips and tricks for making your social platform work for you.
Along with helpful hints and tutorials, you’ll also be able to keep yourself up-to-date on the latest changes to happen to Facebook, Twitter, and other popular channels.
5. Design Wizard
More and more businesses are turning to video marketing, as it’s so much easier to consume. As customers become more overwhelmed by the countless articles and infographics available online, they’re beginning to turn to videos as a way of getting their daily dose of entertainment or information. It’s also really easy to create videos these days with smart phones offering 10 and 12 Megapixel cameras as standard. Think of how you can use video to educate your potential customers before they ever step into your office. For example, if you were a physical therapist, you could create videos showcasing 5 minute stretching routines that increase mobility and decrease your chances of getting injured.
If you are going to create great video content, YouTube is the ideal platform to host your videos. And if you want to get more views on your videos, you will need to make your channel stand out. Design Wizard is an application that allows you to create relevant YouTube channel art to spruce up your pages, and give your thumbnails that extra-clickable element. As well as creating YouTube channel art, you can use Design Wizard to create flyers, engaging social media posts, professional looking Facebook ad creatives, and more. This will save you time and money on Graphic Design costs and keep your business lean!