When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to…

TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest posting; while SERP manipulation will almost always eventually lead to trouble, many marketers still have trouble understanding that good, useful content is at the core…

With only 216 million users (September 2013) compared to Facebook’s 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition. The design is streamlined and minimalist. It’s ridiculously easy to use. And it has some pretty exciting elements. Here are 6 of Tumblr’s most brilliant…

If you watched the Super Bowl, you might have been surprised when Jerry Seinfeld and Jason Alexander appeared in a pre-halftime ad. Even more surprising, though, is that it wasn't an ad at all. FOX approached Seinfeld because they enjoyed the web series the “ad” was based on: "Comedians in Cars Getting Coffee.” FOX wanted…

We all know that distribution and media placement has a huge impact on how a consumer perceives a piece of content. However, as PR professionals, we often forget to consider all that is wrapped in the message we send when approaching a journalist to get the placement. And I’m not talking about the pitch.

With all the digital noise — Twitter, Facebook, Google+, niche-specific online communities and many more — it can be difficult for a digital PR professional doing outreach for a client to know where to start. It’s good practice to create a highly targeted list that is in the niche of the content you are trying…

On the Internet, content is continuously being curated, and not always with the best of intentions. SEOs, content marketers and bloggers alike are trying to get their content in front of as many eyes as possible. The rise of “inbound marketing” and the need for “quality content” has turned the Internet into a content rat…

Ed Zitron is pretty awesome. He swears (a lot), enjoys Louis C.K.and stereotypes anti-social Everquest nerds in a hilarious fashion. None of this is relevant whatsoever, but it certainly makes his writing entertaining. Last September, Zitron wrote This Is How You Pitch: How To Kick Ass In Your First Years of PR, a book that…

There’s nothing better than opening the long-awaited email and reading the words. Yes, please send it my way. However, PR pros and beginners will both face their share of rejection. Figuring out healthy ways to respond to different types of nos not only saves stress, but you can turn them to your advantage.

Your brand consists of more than your slogans and behavior: it communicates who you are as a company and what your values are. It sets you apart from your competition and helps you form relationships with your customers and your community.

Starting a blog is a lot like getting a puppy. The first few days, you give it all of your energy and truly enjoy interacting with it. But then, reality sinks in: puppies are expensive and require food, exercise and consistent care. Blogs need the same level of attention and energy in order to become…