Relevance contributor: Amy Bishop

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Amy Bishop is a digital marketing strategist at Relevance. She focuses on the intersection of marketing, digital strategy and customer experience — developing converged marketing strategies for clients that increase sales, lead generation, web traffic and brand awareness.

If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.
3 Questions to Ask When Developing Promotable Content
While content marketing was once something new, clever and practiced only by marketers who were early adopters in the digital movement, that time is coming to an end. Understanding content economics As Mark Schaefer explained content shock in…
Preparing for the Future of Content Shock [Data]
With content shock becoming more pervasive, many marketers are finding that great content alone simply isn’t enough to reach their desired audiences. According to Forrester Research, more than 85 percent of businesses publish content, but only 35 percent…
10 Media Questions To Research Before Content Promotion
With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should consider the earned…
How To Prioritize Content Distribution And Promotion During Development
Content distribution and promotion are vital pieces of today’s content marketing puzzle. Without an effective content distribution strategy, content marketing can become a drain on time and resources.
How to Build an Audience-Centric Content Distribution & Promotion Strategy
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