Author

Amy Bishop

Amy Bishop is a digital marketing strategist at Relevance. She focuses on the intersection of marketing, digital strategy and customer experience — developing converged marketing strategies for clients that increase sales, lead generation, web traffic and brand awareness.

Earned Media

3 Questions to Ask When Developing Promotable Content

Amy Bishop Aug 8, 2014

If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.

Earned Media

Preparing for the Future of Content Shock [Data]

Amy Bishop Jun 9, 2014

While content marketing was once something new, clever and practiced only by marketers who were early adopters in the digital movement, that time is coming to an end. Understanding content economics As Mark Schaefer explained content…

Earned Media

10 Media Questions To Research Before Content Promotion

Amy Bishop Jun 2, 2014

With content shock becoming more pervasive, many marketers are finding that great content alone simply isn’t enough to reach their desired audiences. According to Forrester Research, more than 85 percent of businesses publish content, but…

Content Marketing

How To Prioritize Content Distribution And Promotion During Development

Amy Bishop Jun 2, 2014

With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should…

Earned Media

How to Build an Audience-Centric Content Distribution & Promotion Strategy

Amy Bishop Jan 21, 2014

Content distribution and promotion are vital pieces of today’s content marketing puzzle. Without an effective content distribution strategy, content marketing can become a drain on time and resources.