Relevance contributor: Amy Bishop

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Amy Bishop is a digital marketing strategist at Relevance. She focuses on the intersection of marketing, digital strategy and customer experience — developing converged marketing strategies for clients that increase sales, lead generation, web traffic and brand awareness.

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FEATURED

EARNED MEDIA, MEDIA RELATIONS

3 Questions to Ask When Developing Promotable Content

If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.

10.2K
08/8
Amy Bishop

3 Questions to Ask When Developing Promotable Content

10.2K
08/8
Amy Bishop

EARNED MEDIA, OWNED MEDIA, PAID MEDIA

Preparing for the Future of Content Shock [Data]

While content marketing was once something new, clever and practiced only by marketers who were early adopters in the digital movement, that time is coming to an end. Understanding content economics As Mark Schaefer explained content shock in…

385
06/9
Amy Bishop

Preparing for the Future of Content Shock [Data]

385
06/9
Amy Bishop

EARNED MEDIA, SOCIAL PROMOTION

10 Media Questions To Research Before Content Promotion

With content shock becoming more pervasive, many marketers are finding that great content alone simply isn’t enough to reach their desired audiences. According to Forrester Research, more than 85 percent of businesses publish content, but only 35 percent…

1.4K
06/2
Amy Bishop

10 Media Questions To Research Before Content Promotion

1.4K
06/2
Amy Bishop

CONTENT MARKETING

How To Prioritize Content Distribution And Promotion During Development

With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should consider the earned…

1.5K
06/2
Amy Bishop

How To Prioritize Content Distribution And Promotion During Development

1.5K
06/2
Amy Bishop

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING

How to Build an Audience-Centric Content Distribution & Promotion Strategy

Content distribution and promotion are vital pieces of today’s content marketing puzzle. Without an effective content distribution strategy, content marketing can become a drain on time and resources.