Relevance contributor: Andrea Lehr

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Andrea Lehr is a promotions supervisor at Fractl, a creative digital agency specializing in high-quality content creation and placement. When she’s not in the office, there’s a good chance you’ll find her running or challenging friends to a game of Apples to Apples.

Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is…
why virality is more about an emotional connection than luck
Understanding how your content benefits each stage of the funnel can have a profound impact on awareness, traffic, search rankings & lead generation.
How A Content Marketing Strategy Impacts Your Bottom Line
Fractl and Moz analyzed 75,000+ job listings to reveal on-the-rise marketing skills and states with a high concentration of inbound marketing roles.
Staying Competitive in the Inbound Marketing Economy
New insights on the likelihood of audience engagement in different verticals can help maximize outreach efforts in your next promotions cycle.
New Insights on Audience Engagement Across Verticals
Assessing the subject and tone of a campaign prior to promotion can have an effect on whether the resulting earned media is positive or negative.
How the Sentiment of Earned Media Varies by Subject
Brands aren't sure which is better: strong customer relationships (but longer sales funnels) from content marketing, or faster conversions with native ads?
The Landscape of Content Marketing vs. Native Advertising
Now more than ever, brands have the opportunity to connect with their audiences through unique content that provides entertainment value while simultaneously promoting its core values and products. They’ve become visual storytellers, throwing out 30-second…
5 Ways to Ensure Branded Video Success
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