Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck. But, what if…
Understanding how your content benefits each stage of the funnel can have a profound impact on awareness, traffic, search rankings & lead generation.
Assessing the subject and tone of a campaign prior to promotion can have an effect on whether the resulting earned media is positive or negative.
Now more than ever, brands have the opportunity to connect with their audiences through unique content that provides entertainment value while simultaneously promoting its core values and products. They’ve become visual storytellers, throwing out 30-second TV spots and print ads in exchange for more compelling content. And the new key to success? Sharability – which…
