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Relevance contributor: Anna Johansson

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Anna is a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn't writing, she is outside on her bike and contemplating her eventual trip to graduate school.

Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of…
3 Principles of Digital Advertising Every Real Estate Agent Should Master
Content marketing would be much easier if it somehow existed in a vacuum; a strategy that works well today could be assured to work five years from now, and if you keep tweaking and refining…
7 Ways Content Will Change in the Next 5 Years
Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the…
The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns…
Shake Up Your Digital Marketing Stunts to Get More Customers
In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out.…
How to Use Controversial Topics in a Content Marketing Campaign
Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions…
4 Healthcare Marketing Strategies to Create Better Patient Relationships
Once you’ve established a fairly successful business, there’s no reason to simply settle and avoid growth. True success comes when you’ve done everything you can do to make your business work. Oftentimes, this means branching…
4 Recommendations for Developing a New Niche
When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If you want to maximize website…
Combining Traditional and Digital Marketing for Optimal Website Exposure
Over the past few years, established corporations and large brands have been in denial about millennials, the increasingly large and dynamic segment of the consumer marketplace. We’ve tried to change their behaviors and tendencies, instead…
Adapt Marketing Strategies to Millennials or Fade Into Obscurity
Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy. The best part is, the…
Are You Fully Harnessing the Power of Google? 7 Tools to Add
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