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Relevance contributor: Arnaud Roy

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Arnaud is VP Marketing at He co-founded Augure Spain in 2005, and now operates as VP marketing of Augure Group and General Manager of Augure Spain. He Began his career at start up Kalumet, and joined consulting company Mille Alliance in 2000. He holds a Master from ESCP (Paris) and an MBA from IESE (Madrid)

Influencer engagement goes far beyond the number of users reached. It also generates consumer trust, and what kind of price can you put on that?
Influencer Engagement: the New Digital Gold
Influencer engagement has become one of the most popular tactics to amplify & extend brand messaging. But is it really getting results?
5 Things You Need to Know About Influencer Engagement in 2015
Facilitating the influencer journey from a total lack of awareness to brand ambassador is neither quick nor easy - but the results are worthwhile.
The Influencer Journey: From Amplification to Recommendation
Inspired by lead scoring, these metrics of influencer marketing offer much strategic guidance and help increase the efficiency of working with tastemakers.
The Key Metrics of Influencer Marketing
By getting to know influencers before you’ve even introduced yourself, your interest in their network will be perceived as authentic and, thus, trustworthy.
Influencer Monitoring: Knowing Who They Are & What They Do
When done purposefully with defined goals for success, influencers can be pivotal in helping your content receive the attention it deserves.
5 Roles Influencers Can Play In A Content Marketing Strategy
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