Relevance contributor: Brandon Andersen

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Brandon Andersen is Chief Strategist at Ceralytics, a content intelligence platform that uses predictive analytics to determine the topics that engage and drive your audience to take key actions. A self-described content marketing junkie, Brandon is always looking for new ideas and brilliant uses of content that tells a story.

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TECHNOLOGY

2018 Healthcare Market Research Uncovers The Industry’s Most Engaging Topics

In the latest 2018 Healthcare Content Marketing Report, Ceralytics ran content intelligence on 18 of the top performing healthcare websites, including Cleveland Clinic, Aetna, CVS, Kindred Healthcare, and Johns Hopkins University. After analyzing over 16,000…

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04/5
Brandon Andersen

2018 Healthcare Market Research Uncovers The Industry’s Most Engaging Topics

289
04/5
Brandon Andersen

CONTENT STRATEGY

Roadmap for Creating Engaging and Effective Content

It’s a content marketer’s biggest question: what should I write? Do you struggle to identify what topics to write about? Do you toil over what content will have the greatest impact on your company and…

943
09/8
Brandon Andersen

Roadmap for Creating Engaging and Effective Content

943
09/8
Brandon Andersen

SOCIAL PROMOTION

Using Social ROI to Keep Your Strategy on Target

Today's best marketers measure social ROI in real time, make strategic decisions based on that data, and optimize campaigns before they go off track.

421
10/29
Brandon Andersen

Using Social ROI to Keep Your Strategy on Target

421
10/29
Brandon Andersen

EARNED MEDIA, SEO, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

The Prologue to Content Marketing

If you’re new to content marketing or feeling lost in your current strategy and not sure what to do next, get unstuck with this comprehensive guide.

1.2K
03/16
Brandon Andersen

1.2K
03/16
Brandon Andersen

SEO, OWNED MEDIA, CONTENT MARKETING

The 5 Core SEO Tactics That You Need To Know

Successful content marketing begins with a solid foundation of SEO knowledge. Here are five core SEO tactics to get you started.

604
08/28
Brandon Andersen

The 5 Core SEO Tactics That You Need To Know

604
08/28
Brandon Andersen

EARNED MEDIA, INFLUENCER OUTREACH, SHARED MEDIA

Leveraging Influencers to Help Tell Your Story

As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by…