Author

Brandon Andersen

Brandon Andersen is Chief Strategist at Ceralytics, a content intelligence platform that uses predictive analytics to determine the topics that engage and drive your audience to take key actions. A self-described content marketing junkie, Brandon is always looking for new ideas and brilliant uses of content that tells a story.

Owned Media

Link Building Secret Sauce: Original Research

Brandon Andersen Dec 20, 2019

Location, location, location. The long-standing real estate mantra is just as applicable for any company undertaking search and content marketing. Though Google delivers millions or billions of search results for most queries, approximately…

Technology

2018 Healthcare Market Research Uncovers The Industry’s Most Engaging Topics

Brandon Andersen Apr 5, 2018

In the latest 2018 Healthcare Content Marketing Report, Ceralytics ran content intelligence on 18 of the top performing healthcare websites, including Cleveland Clinic, Aetna, CVS, Kindred Healthcare, and Johns Hopkins University. After…

Content Strategy

Roadmap for Creating Engaging and Effective Content

Brandon Andersen Sep 8, 2016

It’s a content marketer’s biggest question: what should I write? Do you struggle to identify what topics to write about? Do you toil over what content will have the greatest impact on your company and your audiences? You’re not alone.…

Social Promotion

Using Social ROI to Keep Your Strategy on Target

Brandon Andersen Oct 29, 2015

Today's best marketers measure social ROI in real time, make strategic decisions based on that data, and optimize campaigns before they go off track.

Earned Media

The Prologue to Content Marketing

Brandon Andersen Mar 16, 2015

If you’re new to content marketing or feeling lost in your current strategy and not sure what to do next, get unstuck with this comprehensive guide.

SEO

The 5 Core SEO Tactics That You Need To Know

Brandon Andersen Aug 28, 2014

Successful content marketing begins with a solid foundation of SEO knowledge. Here are five core SEO tactics to get you started.

Earned Media

Leveraging Influencers to Help Tell Your Story

Brandon Andersen Jun 2, 2014

As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target…