Relevance contributor: Courtney Myers

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Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your…
Mobile Native Ads: the Future (and Now) of Marketing
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases,…
Finding Your Target Startup Market: Three Ways to Find and Narrow Your Niche
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…
Leveraging Social Media Data to Create Robust Buyer Personas
How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a…
Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short,…
The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them
Today, the proliferation of digitization means that business opportunities are more readily available and accessible than ever before. Now, industry leaders can hop online and with a few clicks or swipes of a screen, they…
Five Steps Toward a Successful Global Partner Marketing Program
It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers…
Hashtagging for Results: The Power Behind That Pound Sign
Thanks to an ever-expanding realm of digitization and automation, there are more resources available now to business owners than ever before. If you wanted to start a new company 15-20 years ago, you’d be focused…
Building Up, Not Burning Out Your Brand: How Business Owners Can Stay Passionate and Customer-Focused
In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more…
5 New Smart Trends That Are Changing the Way Customers Interact With Your Brand
Since its inception in 2006, Twitter has seen a major transformation. What began as an SMS-based communications platform designed primarily for mobile use is now a major player in the digital marketing industry – and…
Twitter Marketing: The Five Strategies to Know to Get the Results You Want
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