Author

Dan Moyle

Dan Moyle is the Creative Director of Marketing & Communications for AmeriFirst Home Mortgage. A former TV news producer, content and audience building is in Dan’s DNA. As an inbound marketing evangelist, Dan helps his company and others around him realize the value of content in the marketing and business-building world. A blended-family dad and founding board member of Talons Out Honor Flight, Dan keeps busy in and out of work. Motorcycles, dark beer and music are his other passions.

Owned Media

Re-engaging Old Leads With Email Workflow

Dan Moyle Dec 29, 2015

How do you re-engage old leads who have gone silent? Is it worth it? Are there risks involved, like getting flagged as spam?

Paid Media

Is Billboard Advertising Effective in 2015?

Dan Moyle Aug 17, 2015

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

Content Marketing

The Golden Rule of Lead Generation: Treat All Leads Equally

Dan Moyle Jun 8, 2015

Just as the golden rule prescribes, treat all leads as if they have the potential to convert into a customer until you find a reason to do otherwise.

Event

Want a High Landing Page Conversion? Go Naked.

Dan Moyle Feb 16, 2015

One way to increase the likelihood that visitors to a landing page will stay and convert is to strip the page of navigation and keep their options limited.

Owned Media

5 Content Tactics for Marketers in Boring Industries

Dan Moyle Oct 29, 2014

The key to being not-so-boring in an otherwise drab industry is to be helpful and interesting in the way you deliver your message.

Owned Media

Conversion Assist Tools: Help Your Audience Dig Deeper

Dan Moyle Oct 16, 2014

You know how to segment an audience once you know them, but how can you guide an anonymous visitor & offer them helpful content in a non-intrusive manner?