Relevance contributor: Eric Murphy

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Eric Murphy is a Lead Generation Specialist at Relevance, an online content promotion agency that earns its clients web traffic and conversions from top online media outlets, search engines, influencers and communities. He is a 2013 graduate of the Kelley School of Business at Indiana University.

From research & ideation to creation & promotion—subject matter experts are one of the most overlooked assets in the content marketing toolbox.
Subject Matter Experts: The Greatest Content Marketing Asset You Aren’t Using Yet
Created with both marketers & publishers in mind, NewsLauncher streamlines the formerly complicated process of securing sponsored content placements.
NewsLauncher Unveils Progressive New Sponsored Content Platform
How do you know your content is answering the pertinent questions your audience is asking? Do you know who the influential people and media outlets are in your space? Are you paying attention to product…
19 Research Tactics for Bulletproof Content Marketing
A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles.
How Much Should Sponsored Articles Really Cost?
White paper promotion should seek access to publications and content distribution platforms with an audience who will find its value proposition appealing.
2 Sure-Fire White Paper Promotion Channels You Need To Use
Content creation is a significant investment. According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing last year. That’s an awful lot…
Content promotion and distribution have been hot topics in online marketing in 2014, and for good reason. Brands that have struggled to find success through content marketing initiatives are beginning to understand why—it’s usually less…
Content Promotion vs. Content Distribution
Matt Cutts, the head of Google’s Webspam team, has been keeping webmasters of the world educated on Google’s best practices for search engine marketing since 2009. Through a series of YouTube videos and regular blog…
Matt Cutts, Internet Man Of Mystery
Content marketing is at risk--but is content itself at fault?
Content Killed The Marketing Star
Purina's latest social media campaign reached one of our team members with a bit of inspired personalized marketing. What's the future of these campaigns?
Purina, Puppies And Personalized Marketing
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