Content promotion and distribution have been hot topics in growth marketing, and for good reason. Brands that have struggled to find success through content marketing initiatives are beginning to understand why they need more than a favorite social media channel. A struggling content distribution strategy is usually less of a quality content or platform issue and more of an audience issue.
		Created with both marketers & publishers in mind, NewsLauncher streamlines the formerly complicated process of securing sponsored content placements.
		How do you know your content is answering the pertinent questions your audience is asking? Do you know who the influential people and media outlets are in your space? Are you paying attention to product or service trends in your industry? How does your content marketing game stack up against that of your competitors?
All these…
		A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles.
		Content creation is a significant investment. According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing last year. That’s an awful lot of money spend on content, especially if you don’t plan to make sure it will reach its intended audience.
Enter promotion.…
		Purina’s latest social media campaign reached one of our team members with a bit of inspired personalized marketing. What’s the future of these campaigns?
		