relevance launches directory and events

Relevance contributor: Fernando Labastida

Follow: Fernando

Fernando is Principal and Co-Founder of the content marketing company Content Propulsion. His initial content marketing project,, became the de facto educational resource for technology companies from Latin America wanting to learn how to enter the U.S. market. His current mission is to help small and mid-sized technology companies become content marketing powerhouses. He's written for Nearshore Americas, Software Guru, Latin Business Today, and

“Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold…
Content as a product
If you don’t have the resources, in-house talent or patience for a long-term strategy, the modified content marketing approach could be the solution.
Shortcut to ROI With the 'Modified Content Marketing' Approach
Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches.
How to Enter the U.S. Market Using Content
Content marketing is not panacea; you must craft a basic marketing strategy before implementing content marketing, or any other marketing tactics.
Why Content Marketing Won’t Solve Your Marketing Problem
The content marketing novelty appeal is over – now it’s time to prove ROI. Treat your content like sales people: they either close deals, or they’re fired.
Content Accountability: Make Every Asset Pulls Its Weight
Ideas Or Topics For Us? Do you have breaking news or inside info on
content promotion and distribution? Click here to let us know.
press release creation
Become a Contributor

Our Contributors

Chad Pollitt Co-founder, Relevance
Douglas Karr Founder & CEO &...
Jay Baer Marketing Strategist, Speaker...
Jason Falls Social Media &...
Joe Beccalori CEO
Interact Marketing
Jennifer Frost Founder and Writer
Gregg Schwartz Relevance Contributor
Sean Lockwood Relevance Contributor
Imani Mixon Copywriter
Sara McGuire Creative Content Specialist
Wendy Johnson Content Strategist
Kapow! Content
Emily Riley Relevance Contributor
Chris Rosica Relevance Contributor
Gaurav Sharma Relevance Contributor
Haniya Rae Writer
Amanda Edens Relevance Contributor
Charlie Brown SEO Specialist
Brandon Andersen Chief Strategist
Roman Kniahynyckyj Marketing Manager
Victoria Relevance Contributor
Hugh Beaulac Relevance Contributor
Derek Iwasiuk Relevance Contributor
Peter Ellington Relevance Contributor
Chris Lucas VP of Marketing
John Munday Relevance Contributor
Gary Stevens Relevance Contributor
abe abbie Relevance Contributor
Samuel Shepherd Relevance Contributor
Matt Robinson Relevance Contributor
Manmohan Singh Relevance Contributor
admin Relevance Contributor
David Whitworth SEO Manager
Katie Rose Relevance Contributor
Kara Kamanec Director of Content Marketing
Gogotech II LLC

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.
Learn to Reach Your