Relevance contributor: Fernando Labastida

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Fernando is Principal and Co-Founder of the content marketing company Content Propulsion. His initial content marketing project, LatinITMarketing.com, became the de facto educational resource for technology companies from Latin America wanting to learn how to enter the U.S. market. His current mission is to help small and mid-sized technology companies become content marketing powerhouses. He's written for Nearshore Americas, Software Guru, Latin Business Today, and Nearshore.com.

“Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold…
Content as a product
If you don’t have the resources, in-house talent or patience for a long-term strategy, the modified content marketing approach could be the solution.
Shortcut to ROI With the 'Modified Content Marketing' Approach
Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches.
How to Enter the U.S. Market Using Content
Content marketing is not panacea; you must craft a basic marketing strategy before implementing content marketing, or any other marketing tactics.
Why Content Marketing Won’t Solve Your Marketing Problem
The content marketing novelty appeal is over – now it’s time to prove ROI. Treat your content like sales people: they either close deals, or they’re fired.
Content Accountability: Make Every Asset Pulls Its Weight
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