Author

Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Content Distribution

Facebook Instant Articles: Buzzworthy or Evergreen?

Gini Dietrich Jan 7, 2016

Facebook Instant Articles have been designed to appeal to media outlets and publications. But is it worth your resources, and how can you benefit from it?

Earned Media

Whose Role Does Content Marketing Belong To?

Gini Dietrich Feb 23, 2015

Spoiler alert: Every employee should be responsible for content at all levels to increase the organization's flexibility and break down communication silos.