This past week brought a piece of news that felt totally inevitable. No, I’m not talking about Donald Trump being crowned the presumptive Republican nominee. I’m talking about LinkedIn launching its own version of Instant Articles.…
Joe Lazauskas is a tech and media journalist and Editor-in-Chief at Contently.
LinkedIn Lists, the latest step in the company's quest to become the definitive professional publishing platform, will be released quarterly.
Content marketing has positive momentum, but it remains an experimental line item for most brands—and that's worrisome for a number of reasons.
This isn't just a Trojan horse; this is a Trojan horse draped in gold chains and being ridden by Beyoncé.
Some still view native advertising as the monster that will usher in the downfall of journalism, but at The Daily Beast the perspective is far sunnier.
Considering its targeting capabilities, cost-effectiveness & ease of use, Facebook is one of the most important paid content distribution weapons you have.
Engagement is a tough word because it means something different to everyone. Many are now advocating for "attention time", but does time really equal value?
Twitter and Facebook shouldn’t be the destination for your branded content; they’re just the express shuttle that gets your audience to the party.