John Baker is a senior content editor at Zazzle Media and spent more than 10 years in senior print journalism roles before joining the UK-based content marketing agency. .
Marketers can learn a lot from the brainstorming process journalists use on a regular basis.
Like marketing, journalism is about people. Consumers of editorial and advertorial matter, in all forms, are still consumers. The person who hates fast food, loves Netflix and drives a Mazda will still be receptive to information about all…