Relevance contributor: John Rugh

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John Rugh is a content marketing specialist and copywriter passionate about providing his clients with outstanding content and copy. He works hard to make their busy, difficult jobs easier and less stressful.

In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check…
link-online-and-traditional-marketing-to-optimize-lead-nurturing
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check…
successful-lead-generation-must-include-content-and-offers
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s…
the-modern-marketers-guide-to-lead-generation-success-pt-1
Do your readers perceive your B2B content as tasty and sweet—something they enjoy consuming? With effective copywriting, they will.
Is Your B2B Content Like A Chocolate Fountain?
Used in the right situations with a smart strategy behind it, native advertising can give your content marketing efforts a powerful boost.
Is Native Advertising Right For You?
Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy stellar content marketing results.
Content Marketing And Copywriting: You Need Both
If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good chance it will fall flat.
The Power Of Emotion In Content Marketing
A targeted, well-designed landing page strips the distractions of a standard website and moves your prospect to make a decision: embrace your offer or not.
3 Elements Every Landing Page Needs
Don't invest your budget in the newest tools on the scene just because they're the talk of the town. Figure out what works best for you & stick to it.
Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad
Storytelling can drive marketing results forward like few things can. Avoid these two common mistakes to make sure your brand's message gets noticed.
Storytelling: Are You Doing It Wrong?
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