In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generat...
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Successful Lead Generation Must Include Content and Offers
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generat...
The Modern Marketer’s Guide to Lead Generation Success: Pt. 1
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generat...
Is Your B2B Content Like A Chocolate Fountain?
Do your readers perceive your B2B content as tasty and sweet—something they enjoy consuming? With effective copywritin...
Is Native Advertising Right For You?
Used in the right situations with a smart strategy behind it, native advertising can give your content marketing efforts...
Content Marketing and Copywriting: You Need Both
Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy ste...
The Power Of Emotion In Content Marketing
If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good c...
3 Elements Every Landing Page Needs
A targeted, well-designed landing page strips the distractions of a standard website and moves your prospect to make a d...
Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad
Don't invest your budget in the newest tools on the scene just because they're the talk of the town. Figure out what wor...
Storytelling: Are You Doing It Wrong?
Storytelling can drive marketing results forward like few things can. Avoid these two common mistakes to make sure your ...