Author

John Rugh

John Rugh is a content marketing specialist and copywriter passionate about providing his clients with outstanding content and copy. He works hard to make their busy, difficult jobs easier and less stressful.

Executive's Corner

Link Online and Traditional Marketing to Optimize Lead Nurturing

John Rugh Oct 17, 2016

In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the…

Content Strategy

Successful Lead Generation Must Include Content and Offers

John Rugh Oct 10, 2016

Executive's Corner

The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

John Rugh Oct 3, 2016

Owned Media

Is Your B2B Content Like A Chocolate Fountain?

John Rugh Dec 9, 2015

Do your readers perceive your B2B content as tasty and sweet—something they enjoy consuming? With effective copywriting, they will.

Native Advertising

Is Native Advertising Right For You?

John Rugh Jun 3, 2015

Used in the right situations with a smart strategy behind it, native advertising can give your content marketing efforts a powerful boost.

Owned Media

Content Marketing and Copywriting: You Need Both

John Rugh Feb 11, 2015

Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy stellar content marketing results.

Owned Media

The Power Of Emotion In Content Marketing

John Rugh Feb 2, 2015

If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good chance it will fall flat.

Owned Media

3 Elements Every Landing Page Needs

John Rugh Dec 1, 2014

A targeted, well-designed landing page strips the distractions of a standard website and moves your prospect to make a decision: embrace your offer or not.

Earned Media

Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad

John Rugh Nov 20, 2014

Don't invest your budget in the newest tools on the scene just because they're the talk of the town. Figure out what works best for you & stick to it.

Owned Media

Storytelling: Are You Doing It Wrong?

John Rugh Nov 17, 2014

Storytelling can drive marketing results forward like few things can. Avoid these two common mistakes to make sure your brand's message gets noticed.