Relevance contributor: John Rugh

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John Rugh is a content marketing specialist and copywriter passionate about providing his clients with outstanding content and copy. He works hard to make their busy, difficult jobs easier and less stressful.

LATEST
FEATURED

EXECUTIVE'S CORNER

Link Online and Traditional Marketing to Optimize Lead Nurturing

In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check…

475
10/17
John Rugh

link-online-and-traditional-marketing-to-optimize-lead-nurturing

475
10/17
John Rugh

CONTENT STRATEGY

Successful Lead Generation Must Include Content and Offers

422
10/10
John Rugh

422
10/10
John Rugh

EXECUTIVE'S CORNER

The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

426
10/3
John Rugh

426
10/3
John Rugh

OWNED MEDIA, CONTENT MARKETING

Is Your B2B Content Like A Chocolate Fountain?

Do your readers perceive your B2B content as tasty and sweet—something they enjoy consuming? With effective copywriting, they will.

503
12/9
John Rugh

Is Your B2B Content Like A Chocolate Fountain?

503
12/9
John Rugh

NATIVE ADVERTISING, PAID MEDIA

Is Native Advertising Right For You?

Used in the right situations with a smart strategy behind it, native advertising can give your content marketing efforts a powerful boost.

868
06/3
John Rugh

868
06/3
John Rugh

OWNED MEDIA, CONTENT MARKETING

Content Marketing and Copywriting: You Need Both

Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy stellar content marketing results.

1.6K
02/11
John Rugh

Content Marketing And Copywriting: You Need Both

1.6K
02/11
John Rugh

OWNED MEDIA, CONTENT MARKETING

The Power Of Emotion In Content Marketing

If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good chance it will fall flat.

3.5K
02/2
John Rugh

The Power Of Emotion In Content Marketing

3.5K
02/2
John Rugh

OWNED MEDIA, CONTENT MARKETING

3 Elements Every Landing Page Needs

A targeted, well-designed landing page strips the distractions of a standard website and moves your prospect to make a decision: embrace your offer or not.

7.5K
12/1
John Rugh

7.5K
12/1
John Rugh

EARNED MEDIA, OWNED MEDIA, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad

Don't invest your budget in the newest tools on the scene just because they're the talk of the town. Figure out what works best for you & stick to it.

2.2K
11/20
John Rugh

Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad

2.2K
11/20
John Rugh

OWNED MEDIA, CONTENT MARKETING, LONG FORM CONTENT

Storytelling: Are You Doing It Wrong?

Storytelling can drive marketing results forward like few things can. Avoid these two common mistakes to make sure your brand's message gets noticed.

2.7K
11/17
John Rugh

2.7K
11/17
John Rugh

SEO, OWNED MEDIA, CONTENT MARKETING

Is Long-Form Content Part of Your Strategy?

The popularity of micro-content has today's marketers wondering if consumers still want to consume long-form content, and if it's worth the investment.

15.7K
08/7
John Rugh

Is Long-Form Content Part of Your Strategy?

15.7K
08/7
John Rugh

OWNED MEDIA, CONTENT MARKETING

3 Elements Every Landing Page Needs

A targeted, well-designed landing page strips the distractions of a standard website and moves your prospect to make a decision: embrace your offer or not.

7.5K
12/1
John Rugh

7.5K
12/1
John Rugh

OWNED MEDIA, CONTENT MARKETING

Earn A Customer For Life With Post-Sale Content Marketing

Content marketing is not limited to lead nurturing and making the first sale. It can also help you create life-long customers that buy again and again.

3.6K
08/26
John Rugh

Earn A Customer For Life With Post-Sales Content Marketing

3.6K
08/26
John Rugh

OWNED MEDIA, CONTENT MARKETING

The Power Of Emotion In Content Marketing

If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good chance it will fall flat.

3.5K
02/2
John Rugh

3.5K
02/2
John Rugh

OWNED MEDIA, CONTENT MARKETING

Is Your Brain Hard Wired To Ignore Irrelevant Content?

If you are going to win readers’ interest in spite of the tsunami of content on the web, you must grab their attention by being relevant to them.

3.5K
09/30
John Rugh

Brain Hard Wired To Ignore Irrelevant Content?

3.5K
09/30
John Rugh

OWNED MEDIA, CONTENT MARKETING

You Have the Traffic. Now What?

Traffic definitely matters, but in the mad rush to get traffic, many marketers forget something more important: what happens once visitors get to your site?

2.9K
09/19
John Rugh

2.9K
09/19
John Rugh

OWNED MEDIA, CONTENT MARKETING, LONG FORM CONTENT

Storytelling: Are You Doing It Wrong?

Storytelling can drive marketing results forward like few things can. Avoid these two common mistakes to make sure your brand's message gets noticed.

2.7K
11/17
John Rugh

2.7K
11/17
John Rugh

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

The 3 Content Promotion Tactics You Need to Know

Content creation is only part of the equation. To enjoy content marketing success, you'll need to actively promote your work, too.

2.3K
10/10
John Rugh

The 3 Content Promotion Tactics You Need to Know

2.3K
10/10
John Rugh

EARNED MEDIA, OWNED MEDIA, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad

Don't invest your budget in the newest tools on the scene just because they're the talk of the town. Figure out what works best for you & stick to it.

2.2K
11/20
John Rugh

2.2K
11/20
John Rugh

OWNED MEDIA, CONTENT MARKETING

Content Marketing and Copywriting: You Need Both

Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet can help you enjoy stellar content marketing results.