Social media began as something small, but it has since exploded into a variety of different platforms, all of which are catered to different audiences. As a business, it can be extremely daunting to look out into the world of social media and try choosing the right platforms.
Today I’m going to help you cut through…
Kaylee Baxter
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV infomercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011.
With $21 billion estimated to be spent on native advertising…
Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away.
Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native advertising…