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The Ultimate Guide to Choosing Social Media Platforms for Your Business (Infographic)

Date published: August 03, 2017
Last updated: August 3, 2017

Social media began as something small, but it has since exploded into a variety of different platforms, all of which are catered to different audiences. As a business, it can be extremely daunting to look out into the world of social media and try choosing the right platforms.

Today I’m going to help you cut through the noise and really narrow down which platforms are best for your business. We’ll follow this up with an infographic that will help you better understand your chosen social media platforms.

The 3 Crucial Steps to Choosing the Ideal Social Media Platforms

Looking across the various platforms to choose from, it quickly becomes apparent that not all social media is created equal. In fact, each of them has a unique twist on the concept of social networking.

Knowing this, it’s also fair to assume that you’re going to find a very different audience on each platform. To help your business focus all of its social media marketing efforts on the proper platforms once you’ve finished creating a blog, here are four steps you should follow to choose your platforms.

1. Ask Yourself The Right Questions

Since each platform has a different approach, it’s important to ask yourself a few key questions about the ones you’re looking at:

  • What is this platform’s unique approach?
  • How do its features meet the needs of my business?
  • Which audience uses this platform?
  • How much time is needed to have an impact on this platform?

Starting with these key questions ensures that you’re taking the proper approach from the beginning. It will also help you better understand the purpose of each platform you’re considering.

2. Find Where Your Audience (And Competitors) Are

Successful businesses have buyer personas they use to define the various types of customers in their audience. You may have much of this information already, and you should use it to find out where your ideal audience is on social media.

Take a look at this slideshare presentation. done by UTA Brand Studio. Here you’ll find that there are indeed specific audiences that gravitate towards certain platforms. Combine this with research as to where your competition is hiding, and you’ll have a basis for your ideal platforms.

3. Look at the Data

A simple way to help make your decision is to look at the breakdown of today’s top platforms. These numbers will easily help you narrow down your choices. Here are the top platforms based on monthly active users courtesy of Statista:

  • Facebook - 1.59 billion
  • Instagram - 400 million11
  • Twitter - 320 million
  • Pinterest - 100 million

How to Master Your Chosen Social Media Platforms (Infographic)

Now that you’ve chosen your platforms that will work best for your business, it’s time to learn more about them. Each one has its own intricacies and hidden secrets. By truly understanding the platforms you’ve chosen, you can utilize the tools and features they offer in the most efficient manner possible.

Take a look at the infographic below, and let us know which platforms you decided to pursue in the comments!



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