Relevance contributor: Lillian Podlog

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Lillian Podlog is a Marketing Associate at Fractl, a content marketing agency that specializes in the science behind viral content. She is also the proud (and protective) mother of two guinea pigs.

After Beyoncé’s Red Lobster shout-out, the seafood chain saw a 33% spike in its sales. A celebrity endorsement can do wonders for a brand, but is it worth the effort? Attracting the attention of high-profile…
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