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Author

Matthew Zajechowski

Matthew Zajechowski is an outreach manager for Digital Third Coast. In his free time he enjoys spending time with his two cats and also enjoys outdoor activities like biking, hiking and disc golf.

SEO

Lessons to Learn from Companies Who Tried to Cheat Google and Lost [Infographic]

Matthew Zajechowski Oct 20, 2016
Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain and increase their visibility…
Email Marketing

How Simple Design Solutions Can Improve Your Business’s Email Marketing Campaigns [Infographic]

Matthew Zajechowski Jul 19, 2016
Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is to come away with an understanding of…
Infographics

What’s Ahead for Predictive Analytics and Why It Matters for Businesses [Infographic]

Matthew Zajechowski Jun 28, 2016
Predictive analytics is the practice of looking for patterns within systematically compiled data in order to anticipate behaviors and trends. Predictive analytics in the business setting is used to help sales and marketing teams build…
Paid Media

The Move Toward People-Based Advertising for North American Marketers [Infographic]

Matthew Zajechowski May 25, 2016
Digital marketing is an ever-evolving and rapidly changing industry. Marketers who are quick to embrace and adapt to change put themselves in the best position to actively engage their customer base. Doing this allows today’s smart…
Paid Media

Ad Blocking and Its Effects on Advertisers and Publishers

Matthew Zajechowski Nov 16, 2015
How the rise of ad blocking has cut into advertising revenue, and what publishers can do to rescue their CPMs.
Owned Media

How to Create Trustworthy Content That Gets Shared

Matthew Zajechowski Oct 28, 2015
If you can incorporate these various signals of trustworthy content, you’re on your way to making content that’s both endorsed and shared.
SEO

Boosting eCommerce Sales Without Discounting

Matthew Zajechowski Sep 29, 2015
Instead of boosting ecommerce sales with discounts, online stores should investigate the deeper reasons that stop shoppers from buying products.
SEO

Local SEO Best Practices for Top B2C Verticals

Matthew Zajechowski Sep 21, 2015
With local SEO efforts tailored to your industry's search behavior, you can transition neighborhood window shoppers into regular, loyal customers.
Content Promotion

Tag-Teaming Email and Social to Grow Your Audience

Matthew Zajechowski Jul 29, 2015
Social media and email have separate purposes and goals, but the two content distribution channels can still be used in tandem to grow your audience.
Owned Media

The 3 C’s of Customer Journey Mapping

Matthew Zajechowski Jul 9, 2015
Using the three C's of customer journey mapping (create, capture & calibrate), you can prevent your customers from falling off the path to sales.
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