Matthew Zajechowski

Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain and increase their visibility…

Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is to come away with an understanding of…

Predictive analytics is the practice of looking for patterns within systematically compiled data in order to anticipate behaviors and trends. Predictive analytics in the business setting is used to help sales and marketing teams build…

Digital marketing is an ever-evolving and rapidly changing industry. Marketers who are quick to embrace and adapt to change put themselves in the best position to actively engage their customer base. Doing this allows today’s smart…