boost conversion

Relevance contributor: Matthew Zajechowski

Follow: Matthew

Matthew Zajechowski is an outreach manager for Digital Third Coast. In his free time he enjoys spending time with his two cats and also enjoys outdoor activities like biking, hiking and disc golf.

Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain…
Lessons to Learn from Companies Who Tried to Cheat Google and Lost [Infographic]
Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is…
How Simple Design Solutions Can Improve Your Business’s Email Marketing Campaigns
Predictive analytics is the practice of looking for patterns within systematically compiled data in order to anticipate behaviors and trends. Predictive analytics in the business setting is used to help sales and marketing teams build…
What’s Ahead for Predictive Analytics and Why It Matters for Businesses [Infographic]
Digital marketing is an ever-evolving and rapidly changing industry. Marketers who are quick to embrace and adapt to change put themselves in the best position to actively engage their customer base. Doing this allows today’s…
The Move Toward People-Based Marketing for North American Marketers
How the rise of ad blocking has cut into advertising revenue, and what publishers can do to rescue their CPMs.
Ad Blocking and Its Effects on Advertisers and Publishers
If you can incorporate these various signals of trustworthy content, you’re on your way to making content that’s both endorsed and shared.
How to Create Trustworthy Content That Gets Shared
Instead of boosting ecommerce sales with discounts, online stores should investigate the deeper reasons that stop shoppers from buying products.
Boosting eCommerce Sales Without Discounting
With local SEO efforts tailored to your industry's search behavior, you can transition neighborhood window shoppers into regular, loyal customers.
Local SEO Best Practices for Top B2C Verticals
Social media and email have separate purposes and goals, but the two content distribution channels can still be used in tandem to grow your audience.
Tag-Teaming Email and Social to Grow Your Audience
Using the three C's of customer journey mapping (create, capture & calibrate), you can prevent your customers from falling off the path to sales.
The 3 C’s of Customer Journey Mapping
  • 1
  • 2
Ideas Or Topics For Us? Do you have breaking news or inside info on
content promotion and distribution? Click here to let us know.
SUBMIT NEWS / TOPIC IDEA
Hubspot Contributor
New Call-to-action

Our Contributors

chadp
Chad Pollitt Co-founder, Relevance
Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO
Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
joe
Joe Beccalori CEO
Interact Marketing
barry-feldman
Barry Feldman Owner, Creative Director
Feldman Creative
Arnie Kuenn CEO
Vertical Measures
Brianne Carlon Rush Content Director
Kuno Creative
Douglas Karr Founder & CEO
MarTech.zone & DK New Media
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
Janine Popick Co-founder & CMO
Dasheroo
Chirag Ahuja Head of Marketing
WorkflowMax
Pam Didner Global Content Marketing Strategist & Author
Larry Alton Freelance Writer
and Editor
Jayson DeMers Founder & CEO
AudienceBloom
Erik Deckers Professional Writer
Pro Blog Service
Dan Moyle Creative Dir. Marketing
AmeriFirst
Bernie Borges CEO
Find and Convert
Jessica Stephenson VP Marketing
ExactHire
Dennis Yu Chief Technology Officer
BlitzMetrics
Michael Ferrari Marketing Consultant
Pen Cap Online Marketing
Arnaud Roy VP Marketing
Augure
Amanda DiSilvestro Content Editor and Writer
HigherVisibility
David Tile Founder & Director
Nimble Media
John Rugh Copywriter/Content Marketing Specialist
Joydeep Bhattacharya Relevance Contributor
SEOsandwitch.com
Jonah Bliss Founder
CMO ContentIntent
Michael Becker Marketing Support Spec.
Teradata
Kelsey Libert Marketing VP & Partner
Frac.tl
Fernando Labastida Co-Founder
Content Propulsion
Justin Spicer Content Researcher, Producer & Editor
Anna Johansson Freelance
Writer
Andrea Lehr Promotions Supervisor
Fractl
Rodger Johnson Public Relations Leader & Consultant
Sujay Maheshwari Founder & CEO
Netcurate.com
BECOME A CONTRIBUTOR

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.
Learn to Reach Your
AUDIENCE