5 Ways to Make Marketing Videos Viewers Crave
Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.
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4 Common Digital Marketing Messes (and How to Mop ‘Em Up)
A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.
Personalization Isn’t the Future of Marketing
If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.
3 Secrets to Marketing Strategy Success
Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.
What Charles Darwin Taught Us About Marketing
We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.
Using Big Data To Learn Consumer Habits
Using big data to unearth individualized insights that provide clues to customers' cognitive processes, savvy marketers can engage like never before.
Advertising on Jerseys: Strategic Marketing Or Useless Clutter?
The most effective way to stand out amongst the clutter is by using a holistic marketing strategy—not a broad, random, mass marketing technique.
The Intoxicating Truth of Instagram – And Using It to Market
Data shows that, whoever you are, your customers are likely on Instagram sharing, liking & commenting. Wouldn’t it be nice if they were doing so with you?
How eBay is Leading The eCommerce Marketing Revolution
It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.
Can B2B Marketing Break Through the Clutter With Emotion?
Just because B2B marketing faces a steep climb to generate emotionally-charged content, doesn’t mean it’s impossible.