Author

Michael Becker

Michael Becker is on the Content Marketing team at Teradata Marketing Applications in Indianapolis. He’s a big-picture thinker fascinated by the universal human experience, and how the dynamics of advertising and branding play into it. He is responsible for content development to support Teradata’s suite of marketing applications and thought leadership. He graduated with a B.A. in Journalism and Communications from Butler University in 2014 and is an avid Bulldogs fan currently trying to navigate his way through the adventure that is the mid-20s.

Owned Media

5 Ways to Make Marketing Videos Viewers Crave

Michael Becker Jan 4, 2016

Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.

Technology

4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

Michael Becker Dec 10, 2015

A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.

Owned Media

Personalization Isn’t the Future of Marketing

Michael Becker Jul 22, 2015

If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.

Owned Media

3 Secrets to Marketing Strategy Success

Michael Becker Jul 15, 2015

Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.

Executive's Corner

What Charles Darwin Taught Us About Marketing

Michael Becker Jul 8, 2015

We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.

Owned Media

Using Big Data To Learn Consumer Habits

Michael Becker Jun 11, 2015

Using big data to unearth individualized insights that provide clues to customers' cognitive processes, savvy marketers can engage like never before.

Paid Media

Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

Michael Becker Jun 5, 2015

The most effective way to stand out amongst the clutter is by using a holistic marketing strategy—not a broad, random, mass marketing technique.

Owned Media

How eBay is Leading The eCommerce Marketing Revolution

Michael Becker May 6, 2015

It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.

Owned Media

Can B2B Marketing Break Through the Clutter With Emotion?

Michael Becker Apr 29, 2015

Just because B2B marketing faces a steep climb to generate emotionally-charged content, doesn’t mean it’s impossible.