Relevance contributor: Michael Becker

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Michael Becker is on the Content Marketing team at Teradata Marketing Applications in Indianapolis. He’s a big-picture thinker fascinated by the universal human experience, and how the dynamics of advertising and branding play into it. He is responsible for content development to support Teradata’s suite of marketing applications and thought leadership. He graduated with a B.A. in Journalism and Communications from Butler University in 2014 and is an avid Bulldogs fan currently trying to navigate his way through the adventure that is the mid-20s.

Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.
5 Ways to Make Marketing Videos Viewers Crave
A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.
4 Common Digital Marketing Messes (and How to Mop ‘Em Up)
If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.
Personalization Isn’t the Future of Marketing
Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.
3 Secrets to Marketing Strategy Success
We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.
What Charles Darwin Taught Us About Marketing
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