Relevance contributor: Michael Becker

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Michael Becker is on the Content Marketing team at Teradata Marketing Applications in Indianapolis. He’s a big-picture thinker fascinated by the universal human experience, and how the dynamics of advertising and branding play into it. He is responsible for content development to support Teradata’s suite of marketing applications and thought leadership. He graduated with a B.A. in Journalism and Communications from Butler University in 2014 and is an avid Bulldogs fan currently trying to navigate his way through the adventure that is the mid-20s.

LATEST
FEATURED

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

5 Ways to Make Marketing Videos Viewers Crave

Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.

476
01/4
Michael Becker

5 Ways to Make Marketing Videos Viewers Crave

476
01/4
Michael Becker

TECHNOLOGY

4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.

406
12/10
Michael Becker

4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

406
12/10
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

Personalization Isn’t the Future of Marketing

If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.

883
07/22
Michael Becker

Personalization Isn’t the Future of Marketing

883
07/22
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA

3 Secrets to Marketing Strategy Success

Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.

1.2K
07/15
Michael Becker

1.2K
07/15
Michael Becker

EXECUTIVE'S CORNER

What Charles Darwin Taught Us About Marketing

We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.

1.3K
07/8
Michael Becker

What Charles Darwin Taught Us About Marketing

1.3K
07/8
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, TECHNOLOGY

Using Big Data To Learn Consumer Habits

Using big data to unearth individualized insights that provide clues to customers' cognitive processes, savvy marketers can engage like never before.

1.3K
06/11
Michael Becker

1.3K
06/11
Michael Becker

PAID MEDIA

Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

The most effective way to stand out amongst the clutter is by using a holistic marketing strategy—not a broad, random, mass marketing technique.

385
06/5
Michael Becker

Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

385
06/5
Michael Becker

OTHER NETWORKS, SOCIAL PROMOTION, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

The Intoxicating Truth of Instagram – And Using It to Market

Data shows that, whoever you are, your customers are likely on Instagram sharing, liking & commenting. Wouldn’t it be nice if they were doing so with you?

761
05/12
Michael Becker

761
05/12
Michael Becker

OWNED MEDIA, EXECUTIVE'S CORNER

How eBay is Leading The eCommerce Marketing Revolution

It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.

18.3K
05/6
Michael Becker

How eBay is Leading The Digital Marketing Revolution

18.3K
05/6
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

Can B2B Marketing Break Through the Clutter With Emotion?

Just because B2B marketing faces a steep climb to generate emotionally-charged content, doesn’t mean it’s impossible.

814
04/29
Michael Becker

Can B2B Marketing Break Through the Clutter With Emotion?

814
04/29
Michael Becker

OWNED MEDIA, EXECUTIVE'S CORNER

How eBay is Leading The eCommerce Marketing Revolution

It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.

18.3K
05/6
Michael Becker

18.3K
05/6
Michael Becker

EXECUTIVE'S CORNER

What Charles Darwin Taught Us About Marketing

We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.

1.3K
07/8
Michael Becker

1.3K
07/8
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, TECHNOLOGY

Using Big Data To Learn Consumer Habits

Using big data to unearth individualized insights that provide clues to customers' cognitive processes, savvy marketers can engage like never before.

1.3K
06/11
Michael Becker

1.3K
06/11
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA

3 Secrets to Marketing Strategy Success

Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.

1.2K
07/15
Michael Becker

1.2K
07/15
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

Personalization Isn’t the Future of Marketing

If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.

883
07/22
Michael Becker

883
07/22
Michael Becker

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER

Can B2B Marketing Break Through the Clutter With Emotion?

Just because B2B marketing faces a steep climb to generate emotionally-charged content, doesn’t mean it’s impossible.

814
04/29
Michael Becker

814
04/29
Michael Becker

OTHER NETWORKS, SOCIAL PROMOTION, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

The Intoxicating Truth of Instagram – And Using It to Market

Data shows that, whoever you are, your customers are likely on Instagram sharing, liking & commenting. Wouldn’t it be nice if they were doing so with you?

761
05/12
Michael Becker

761
05/12
Michael Becker

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

5 Ways to Make Marketing Videos Viewers Crave

Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.

476
01/4
Michael Becker

476
01/4
Michael Becker

TECHNOLOGY

4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.