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Relevance contributor: Michael Becker

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Michael Becker is on the Content Marketing team at Teradata Marketing Applications in Indianapolis. He’s a big-picture thinker fascinated by the universal human experience, and how the dynamics of advertising and branding play into it. He is responsible for content development to support Teradata’s suite of marketing applications and thought leadership. He graduated with a B.A. in Journalism and Communications from Butler University in 2014 and is an avid Bulldogs fan currently trying to navigate his way through the adventure that is the mid-20s.

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA
5 Ways to Make Marketing Videos Viewers Crave
Don’t make ads, make films. Consider your audience, and what they’re likely to need. Then capture their attention, and never let it go.
5 Ways to Make Marketing Videos Viewers Crave
TECHNOLOGY
4 Common Digital Marketing Messes (and How to Mop ‘Em Up)
A good digital marketing plan calls for the newest technology available in creating highly-targeted campaigns. Watch out for these common tech trip-ups.
4 Common Digital Marketing Messes (and How to Mop ‘Em Up)
OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER
Personalization Isn’t the Future of Marketing
If you gasped at the title, don’t worry. This idea won’t turn everything you know about marketing on its head, but it might change your perspective.
Personalization Isn’t the Future of Marketing
OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA
3 Secrets to Marketing Strategy Success
Many brands succumb to the wrong strategies & tactics for the wrong reasons, wasting precious dollars, time & credibility. Don't let it happen to you.
3 Secrets to Marketing Strategy Success
EXECUTIVE'S CORNER
What Charles Darwin Taught Us About Marketing
We’re not analyzing animals in the Galápagos Islands, but the insights Darwin derived from his studies are still timeless & relevant for marketers.
What Charles Darwin Taught Us About Marketing
OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, TECHNOLOGY
Using Big Data To Learn Consumer Habits
Using big data to unearth individualized insights that provide clues to customers' cognitive processes, savvy marketers can engage like never before.
Using Big Data To Learn Consumer Habits
PAID MEDIA
Advertising on Jerseys: Strategic Marketing Or Useless Clutter?
The most effective way to stand out amongst the clutter is by using a holistic marketing strategy—not a broad, random, mass marketing technique.
Advertising on Jerseys: Strategic Marketing Or Useless Clutter?
OTHER NETWORKS, SOCIAL PROMOTION, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA
The Intoxicating Truth of Instagram – And Using It to Market
Data shows that, whoever you are, your customers are likely on Instagram sharing, liking & commenting. Wouldn’t it be nice if they were doing so with you?
Marketing on Instagram
OWNED MEDIA, EXECUTIVE'S CORNER
How eBay is Leading The eCommerce Marketing Revolution
It feels as if e-commerce websites know you so well that they can predict exactly what you want, when you want it, because they’re built to do just that.
How eBay is Leading The Digital Marketing Revolution
OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER
Can B2B Marketing Break Through the Clutter With Emotion?
Just because B2B marketing faces a steep climb to generate emotionally-charged content, doesn’t mean it’s impossible.
Can B2B Marketing Break Through the Clutter With Emotion?
Ideas Or Topics For Us? Do you have breaking news or inside information on
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NEWS
Facebook Unveils Plans To Open Their First Data Center in Asia |

09/6

SPONSORED
10 Must-Attend Digital Marketing Conferences in 2018 |

04/24

NEWS
Twitter Hints at Introducing Features That Allow Threading of Conversations and Knowing About Online Presence of Followers |

09/4

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