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Relevance contributor: Michael Ferrari

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Michael Ferrari began his career married to journalism then started heavily flirting with web design before finally settling down with SEO and marketing. Currently, he fools around with each discipline behind the others’ backs and loves every minute of it.

I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them…
the-hidden-benefits-of-free-seo-audit-tools
How one print-based publisher is taking advantage of new digital opportunities developing from the rise of ad blocking.
Finding Opportunity in Ad Blocking and the “Death of the Free Internet”
What happens when a marketer leaves the agencies & industry forums to begin practicing content marketing in a place that is foreign to the concept?
Teaching Digital Rookies Content Marketing Best Practices
By familiarizing yourself with the most popular content your competitor has published, you can identify new opportunities to swoop in for the win.
How to Conduct a Content Audit to Beat Your Competition
Whether you’re a contractor, working within an agency or part of an in-house team, there’s a lot that can go wrong in the content creation process.
How To Derail Content Creation Without Even Trying
Is a picture worth 1,000 words? It’s probably worth more, considering imagery is one of the main factors keeping visitors from bouncing back to Google.
Optimize Social Media Images for Improved Engagement
For a lot of people, email outreach feels like an invasive shout that disrupts the sanctity of another person’s inbox, but it doesn’t have to be.
Grab Attention for Your Content With Honest Email Outreach
By combining traditional keyword research with five minutes of legwork, discover what your audience is searching for and how to grab their attention.
How to Join the Right Conversation With Your Social Audience
Putting a little extra consideration into managing clients' SEO expectations gives them the peace of mind to trust your decisions & let you do your job.
4 Simple Steps to Managing Your Clients’ SEO Expectations
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