Author

Michael Ferrari

Michael Ferrari began his career married to journalism then started heavily flirting with web design before finally settling down with SEO and marketing. Currently, he fools around with each discipline behind the others’ backs and loves every minute of it.

SEO

The Hidden Benefit of Free SEO Audit Tools

Michael Ferrari Oct 13, 2016

I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of…

Native Advertising

Finding Opportunity in Ad Blocking and the “Death of the Free Internet”

Michael Ferrari Nov 23, 2015

How one print-based publisher is taking advantage of new digital opportunities developing from the rise of ad blocking.

Owned Media

Teaching Digital Rookies Content Marketing Best Practices

Michael Ferrari Jul 30, 2015

What happens when a marketer leaves the agencies & industry forums to begin practicing content marketing in a place that is foreign to the concept?

SEO

How to Conduct a Content Audit to Beat Your Competition

Michael Ferrari Jun 12, 2015

By familiarizing yourself with the most popular content your competitor has published, you can identify new opportunities to swoop in for the win.

Infographics

How To Derail Content Creation Without Even Trying

Michael Ferrari Jun 1, 2015

Whether you’re a contractor, working within an agency or part of an in-house team, there’s a lot that can go wrong in the content creation process.

SEO

Optimize Social Media Images for Improved Engagement

Michael Ferrari Apr 24, 2015

Is a picture worth 1,000 words? It’s probably worth more, considering imagery is one of the main factors keeping visitors from bouncing back to Google.

Earned Media

Grab Attention for Your Content With Honest Email Outreach

Michael Ferrari Apr 8, 2015

For a lot of people, email outreach feels like an invasive shout that disrupts the sanctity of another person’s inbox, but it doesn’t have to be.

Content Promotion

How to Join the Right Conversation With Your Social Audience

Michael Ferrari Mar 13, 2015

By combining traditional keyword research with five minutes of legwork, discover what your audience is searching for and how to grab their attention.

SEO

4 Simple Steps to Managing Your Clients’ SEO Expectations

Michael Ferrari Jan 12, 2015

Putting a little extra consideration into managing clients' SEO expectations gives them the peace of mind to trust your decisions & let you do your job.