boost conversion

Relevance contributor: Michael Ferrari

Follow: Michael

Michael Ferrari began his career married to journalism then started heavily flirting with web design before finally settling down with SEO and marketing. Currently, he fools around with each discipline behind the others’ backs and loves every minute of it.

I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them…
How one print-based publisher is taking advantage of new digital opportunities developing from the rise of ad blocking.
Finding Opportunity in Ad Blocking and the “Death of the Free Internet”
What happens when a marketer leaves the agencies & industry forums to begin practicing content marketing in a place that is foreign to the concept?
Teaching Digital Rookies Content Marketing Best Practices
By familiarizing yourself with the most popular content your competitor has published, you can identify new opportunities to swoop in for the win.
How to Conduct a Content Audit to Beat Your Competition
Whether you’re a contractor, working within an agency or part of an in-house team, there’s a lot that can go wrong in the content creation process.
How To Derail Content Creation Without Even Trying
Is a picture worth 1,000 words? It’s probably worth more, considering imagery is one of the main factors keeping visitors from bouncing back to Google.
Optimize Social Media Images for Improved Engagement
For a lot of people, email outreach feels like an invasive shout that disrupts the sanctity of another person’s inbox, but it doesn’t have to be.
Grab Attention for Your Content With Honest Email Outreach
By combining traditional keyword research with five minutes of legwork, discover what your audience is searching for and how to grab their attention.
How to Join the Right Conversation With Your Social Audience
Putting a little extra consideration into managing clients' SEO expectations gives them the peace of mind to trust your decisions & let you do your job.
4 Simple Steps to Managing Your Clients’ SEO Expectations
Ideas Or Topics For Us? Do you have breaking news or inside info on
content promotion and distribution? Click here to let us know.
Hubspot Contributor
New Call-to-action

Our Contributors

Chad Pollitt Co-founder, Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO
Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO
Interact Marketing
Barry Feldman Owner, Creative Director
Feldman Creative
Arnie Kuenn CEO
Vertical Measures
Brianne Carlon Rush Content Director
Kuno Creative
Douglas Karr Founder & CEO & DK New Media
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
Janine Popick Co-founder & CMO
Chirag Ahuja Head of Marketing
Pam Didner Global Content Marketing Strategist & Author
Larry Alton Freelance Writer
and Editor
Jayson DeMers Founder & CEO
Erik Deckers Professional Writer
Pro Blog Service
Dan Moyle Creative Dir. Marketing
Bernie Borges CEO
Find and Convert
Jessica Stephenson VP Marketing
Dennis Yu Chief Technology Officer
Michael Ferrari Marketing Consultant
Pen Cap Online Marketing
Arnaud Roy VP Marketing
Amanda DiSilvestro Content Editor and Writer
David Tile Founder & Director
Nimble Media
John Rugh Copywriter/Content Marketing Specialist
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder
CMO ContentIntent
Michael Becker Marketing Support Spec.
Kelsey Libert Marketing VP & Partner
Fernando Labastida Co-Founder
Content Propulsion
Justin Spicer Content Researcher, Producer & Editor
Anna Johansson Freelance
Andrea Lehr Promotions Supervisor
Rodger Johnson Public Relations Leader & Consultant
Sujay Maheshwari Founder & CEO

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.
Get More Content Like this In Your