The customer journey starts from the moment someone hears about your product’s name. Consequently, it’s important to get off the ground running as early as possible to maximize your chances of converting them into a customer of your retail brand.
An overall brand experience needs to be crafted to set you apart from the competition. Bigcommerce.com…
5 Free Content Marketing Resources for Your Small Business
Starting your own business can be an enormous challenge. Oftentimes, investing in small business content marketing resources isn't exactly top of mind!
However, you'll need to create a website with an eye on search engine optimization. You'll also need a unique selling proposition (USP), and a brand…
If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented in…
