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Relevance contributor: Peter Chen

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Peter Chen is a Digital Marketing Consultant and an expert at data and analytics. In his free time he cooks food and eats it, but not without taking pictures of it first. Learn more about Peter and his interests here.

With its hyper-segmented targeting & reach capabilities, Terminus might be the content distribution safe haven you’ve been searching for.
Will You Survive the Content Apocalypse at Terminus?
The Content Promotion Quadrant scores native ads in a way that suggests what to produce more of and what type of content works best for promotion.
The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns
It’s a common goal to keep CPC & CPM down while keeping a high CTR, but what if the traffic your advertisers deliver isn’t comprised of the right people?
It's All About the CTR and Why It Doesn't Matter
Is content marketing ineffective, or do marketers simply need to change their approach to proving ROI? Consider these three truths before deciding.
Three Realizations Needed to Prove Content Marketing ROI
Ideas Or Topics For Us? Do you have breaking news or inside info on
content promotion and distribution? Click here to let us know.
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