An engagement-based approach to content promotion will help ensure that the traffic you drive is more focused, more enga...
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Does Anyone Trust Your Content?
If you create an amazing content piece, but nobody trusts it, does it have any real business impact?...
Influence vs. Expertise – What Actually Matters?
Influence is how someone reacts to one's status, while expertise is how someone reacts to one's knowledge. Which one wil...
Native Ads Don’t Need To Be Deceptive
If consumers don’t trust the content that you are sharing (like an ad), then it doesn’t really matter how well you d...
People Trust Experts More Than They Trust You
Once a foundation of trust is established, the usage of branded and user-generated content becomes more effective....
Trust is the New Black: The Importance of Experts in Content Marketing
A recent Nielsen study showed that content from credible journalists was the only type to exhibit a strong lift in all 3...
Why PR Should Own Content Marketing
A recent Nielsen study pursued that question to determine which type of content had the greatest impact on the consumer ...