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What exactly is brand lift, how can we break it down and which…
The Content Promotion Quadrant scores native ads in a way that suggests what…
Google Analytics has always been (and may always be) our bread and butter…
Freelance writers are willing to create the compelling content you need, you just…
The benefits of newsjacking are plenty – from increased reach & social shares…
Facilitating the influencer journey from a total lack of awareness to brand ambassador…
Storytelling. Messaging. Copywriting. Content Marketing. What do they all have in common? A…
When done well, native advertising offers valuable content to consumers, revenue for publishers…
History has a tendency to repeat itself, so it shouldn’t be surprising to…
Storytelling in marketing refers to the usage of a narrative to improve advertisements,…
Making assumptions about your audience instead of using real data can lead you…
