Resources are tight in most organizations and executives want what is best for…
Many people may have forgotten about Jayson Blair, the young journalist whose fictitious…
What value does a “Like” on social media actually have? Less than you…
Crafting the perfect pitch is a fundamental skill for PR professionals. Create a…
Priming as a public relations concept has been around since the dawn of the profession, perhaps even before we could define and understand it. Before social media—even before the Internet—priming had a profound effect on people and their decisions. With the advent of the Internet and social media, the power of priming has only intensified and become significantly more important to brands.
As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target audience, but you may be forgetting a very important promotional medium: influencers.
Today is Blog #3 of the collaboration between BloomReach and DigitalRelevance on marketing…
Digital content promotion is hard. Every day, over 450,000 content pieces are created…
Over the past ten years, SEO and PR professionals have found themselves trying…
As the content promotion industry evolves, marketers must deliver results and demonstrate return…
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics…
So a graffiti artist, a business owner and a digital marketer all walk…