Playing the Field
More apps than ever exist to help people make connections — platonic or otherwise. To generate buzz for a new video-based dating app ahead of its launch, we developed a unique approach for the client — a content strategy leaning heavily on traditional press with our own twist to give potential users a memorable “meet cute” with the new social platform.
Breaking the Ice
Looking to build pre-launch momentum, we built a launch strategy focused on putting third-party placements in front of an engaged audience. For example, we highlighted the fact the app was founded and created by a woman and its diverse internal team to bring attention its way.
Through a mixture of exclusive content, circulated press releases, and strategic placements, we helped the app curry traction as it rolled out.
The proactive strategy resulted in six original content placements and 140 subsequent syndications in outlets such as TechCrunch, Entrepreneur, Inc., Forbes, and Yahoo. Since launch, the client has achieved:
- Downloads (as of March 2022): 104,000
- Pre-seed: 3.5 mil
- # of firms invested: 7 VC firms