Content Strategy Archives - Page 12 of 23

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How to Create a Successful Content Conversion Funnel

Content StrategyMarch 5, 2019546Views 0Likes 0Comments

Just like a sales funnel, a content conversion funnel is meant to drive conversions. It starts off by creating awareness on a certain topic and ends with a conversion. Content marketing is one of the most effective ways to market your brand or products. In fact, 95% of B2B product buyers consider content trustworthy when they…

In 2019, Gear Your Content Marketing For Customer Success, Not Customer Satisfaction

Content Strategy, RelevanceFebruary 22, 2019265Views 0Likes 0Comments

Does your content light the way, or put out fires? That’s the difference between customer success and customer satisfaction. A number of businesses focus on strengthening their customer service. Not enough exercise the same focus on customer success. Yes, there is a difference. Customer service is a reactive approach in which you wait until a customer…

How To Start Advertising When You Are A Startup?

Content Strategy, MiscellaneousFebruary 18, 2019328Views 0Likes 0Comments

Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30 000 and while there are considerable variances in the figure with some startups beginning with a few dollars while other need upwards of millions, setting-up…

Content Marketing Online – A Booming Industry With No End In Sight

Content Strategy, MiscellaneousFebruary 15, 2019291Views 0Likes 0Comments

There is a strong link between online content marketing and the rise of the Internet, and as we move more and more of lives online, the need for good content is increasing. Not only has this resulted in content marketing growing as an industry but it has also increased the profitability of the market. And…

Print Still Matters in 2019

Content StrategyFebruary 7, 2019817Views 0Likes 0Comments

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to Statista, revenue for the U.S. newspaper industry shrunk by about $4.5 billion between 2011 and 2018, and respected…

Ecommerce Marketing And Branding Strategies To Make Your Store More Noticeable

Content StrategyFebruary 6, 2019381Views 0Likes 0Comments

Ecommerce is dominating the way we shop today, in fact, more than 80% of people online have used the web to purchase a variety of goods and services. With around 3.7 billion of us currently using the internet, that’s a pretty huge market to tap into. In the US alone, there are almost 250,000 ecommerce…

Use These 4 Powerful Tools To Transform Your Content Marketing Forever

Content Strategy, Growth MarketingJanuary 29, 2019436Views 0Likes 0Comments

Content is the king of the online market. After all, it has the potential to draw the target audience to your website, increase your revenue, and grow your business as a whole. Agree or not, you tend to rely on content marketing in some way or the other to make your brand stand out in the…

How BrightInfo Can Enhance Your Relevancy

Content Strategy, RelevanceJanuary 22, 2019246Views 0Likes 0Comments

Imagine having the most relevant content on your website for each visitor being considered and offered in real time. That is relevancy on a whole new level. It is the type of relevancy promised by BrightInfo, which has been getting more and more attention as of late. Imagine an increase of 230% in your leads. Regardless of…

How To Get Rid Of Your Biggest B2B Content Marketing Challenges In 2019?

Content StrategyJanuary 11, 2019213Views 0Likes 0Comments

Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and practical content, if marketed well, can turn the tables in your favor when your prospect’s time…

5 Clever Ideas for eCommerce Blog Posts

Content StrategyJanuary 4, 2019318Views 0Likes 0Comments

Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality eCommerce blog post ideas to keep readers interested. While the first few months may fly by easily enough once you…

10 Copywriting Mistakes To Avoid

Content StrategyDecember 31, 2018455Views 0Likes 0Comments

Made a mistake- No problem at all! All you have to do is admit it, learn from it and never repeat it again! The following post emphasizes on how to make sure that your copy is written in the perfect manner. Take a closer look. Are you guilty as charged of these copywriting mistakes? What is…

Ian Cleary on Content Marketing, Social Media, Marketing Technology and More

Content Strategy, MiscellaneousDecember 27, 2018337Views 0Likes 0Comments

Ian Cleary is a leading digital and content marketing expert, credited with having helped many organizations make the best use of advanced marketing technologies and tools to achieve their goals in the quickest possible time. The founder of RazorSocial, a reputable provider of digital and social marketing services, Ian has unrivaled experience in providing high…