I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less.
There is no doubt that content marketing is one of the best ways to generate leads for your business. But wait! Do you need to always create new content to get success with content marketing? The answer is NO.
You can easily repurpose your old content and generate new leads for your business. Sounds exciting? Let’s learn what is content repurposing and what are the top strategies to repurpose your older content.
Content repurposing is the process of turning your old and best performing content into another format. For example, you can turn a blog post into a video or turn a webinar into a blog post.
The idea behind content repurposing is to put your business message on each of the platform where your target audience might be present.
It helps to generate more likes, traffic, links and leads without the need to work on a new idea from the scratch.
Here are the 6 best ways through which you can turn any existing piece of content into something new and exciting.
Quality and quantity of content is the number priority for SEO. Webinars contain a lot of information and you can turn this lengthy script into a long blog post that is super beneficial for SEO. All you need to do is perform a little editing, add a few images and optimize the content to turn the webinar into an awesome blog post.
Besides, webinars often have a lot of Q&A in them. You can create informative FAQ pages from your webinars by adding proper schema markup and increase your chances of getting ranked under the featured snippets in the search results.
If you have blogs or articles on your website that contains interviews from experts then you can compile all such interviews sorted by niche into an ebook.
You can easily filter out all interview based posts by using Google analytics. Once you have identified all such pages, use an online ebook publishing software like Canva to publish your own ebook.
You can use this ebook as a bait to increase the number of email subscribers on your website. Simply create a popup form and ask for email subscription in return for the ebook. Great, isn’t it?
If you have a number of image heavy posts on your website then you can use them in creating Pinterest Boards.
For example, you can create a Pinterest Board named “Top SEO Influencers of 2019” and add images of popular influencers into it.
Similarly, you can create a Pinterest board named “Logo of Popular IT Brands” and add images of all the top brands in it. You can decide on the theme of your board depending on the type of images you have on your website.
Nevertheless, Pinterest boards are a great way to divert a lot of attention to your brand.
Do you know that 50% of US audiences are already fan of podcasts but very few marketers have a strategy in place for podcast marketing. With the help of content repurposing, you can easily convert your blog posts into audio podcasts.
Lastly, submit your podcasts to Apple Podcasts, Google Play, Spotify, TuneIn and Stitcher.
Infographics stands for information graphics. These are a big hit among the people because human minds can process images much faster when compared to text.
If you have some articles on your site that is full of stats and quotes then you can use that content to create a full fledged infographic after some editing. Once you have written down the stats, use tools like Piktochart or Venngage to create awesome infographics from raw data.
Content should always be focused towards ROI growth. Publishing your content on 3rd party sites will offer the best returns on investment because you are able to generate maximum traction from already produced content. Here are the sites that allows you to promote your content pieces on their platform in order to generate maximum traffic, leads and ROI:
You can use the above platforms to promote your blog posts where they would be shared under different categories. This way you can expand your content reach and identify audiences present on different platforms.
Creating high quality content is extremely essential to boost up your SEO strategy but finding new topics is not that easier. It’s no wonder that the film industry create sequels of already hit movies because it is cheaper to produce and easily gets popular. Same goes with repurposing old content. Make use of the above ways to produce high quality content from already existing ones and save time. If you have any other ideas of repurposing your older content then please share with me in the comments below.