Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality content to keep readers interested. While the first few months may fly by easily enough once you have the routine down, you soon start to wonder where your next ideas are going to come from.
Yet originality is vital. As such, we propose a different approach, one focused more on your brand and your products in particular. With these things in mind, we hope that you can come up with some clever ideas.
We think the specifics of your blog posts should be determined by you, your products, and your audience, but we think you should consider the following general ideas to put a touch of variety into your blog.
What goes into your products? What kind of attention is needed to ensure a high level of quality? These are questions some of your readers are certainly asking, and they want more detail and more of a story than the product descriptions you are giving them. You might already have a full page on your site dedicated to this, in which case you might want to move on or otherwise
While you don’t need to give away any trade secrets in the post (you may want to run it by a few people first), you can give people a better appreciation for your products, and perhaps assuage a few concerns about sustainability and social responsibility in the process, boosting sales.
Whatever your eCommerce site sells, there are the best ways to use and there are also those small details that make your products unique. This is especially the case for things such as food items or certain types of tools. Showing your readers in a post not only how to use the general product type effectively but also how to use your particular product most effectively (or show them additional uncommon uses of it) can be a great way to engage an audience.
For this type of post, you might want to pair it with more photos than usual or new video content.
If you’ve fostered it and you have a product line that supports it, you hopefully have some fans and followers of your site. Consider reaching out to them and seeing how the products you sell have changed their lives for the better. Provide examples of satisfaction for your readers, and with the right touch you can have a post that capitalizes on a bit of the usefulness of word-of-mouth marketing.
You can keep this content nice and light, and if you’re stressed for time, it can almost write itself depending on your editorial process.
Often reserved for websites that sell services or have a particular social agenda, you shouldn’t underestimate the usefulness of an expert interview in the eCommerce space. With it you will be building your brand’s reputation and providing a unique perspective that anyone in your product niche will appreciate. A prominent critic or master of their craft might be excellent candidates.
During the interview, it would likely be best if you ask questions that aren’t so common, so you can hopefully glean new information or insights not found anywhere else.
As the new year rolls around, there is a strong chance that you will want to write on the topic in one way or another. As opposed to boasting about numbers (which most of your readers and potential customers have no interest in), consider telling a story instead, one about the year so far, what things have been like for the team, and what your goals are for the next year. Remind them of what makes your eCommerce site special and give them something to look forward to, so they’ll come back later.
The direction you may want to take this will vary heavily from site to site, but overall, we encourage you to rethink this type of post.
There is no limit to how you can use your blog to drive growth and loyalty if you attempt a few risks and think outside the box. As long as your content is meaningful, useful, and well-written, you will get more engagement than the standard post. Take some time to think about your blog, and we hope you find success in the future.
Do you think you could use any of the above ideas? Are there any other thoughts or potential post directions you would like to share with your fellow readers? If so, please leave a comment below and join the conversation.